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Why You Need A Business Coach

Posted on: September 29th, 2015 by Hayley James No Comments

Do you need a business coach? A lot of people who go into business believe they know everything they need to know to succeed until they lose everything they have invested.  There are business gurus that preach, any business is vunerable if you do not run your business as thought it is in crisis. 

To be successful in business is to be able to accept that business is complex and there are always a lot of things to learn. When you work with a business coach, they will identify your strengths and weaknesses and work with you to find solutions to potential problems that you may not even of thought of.

If you are yet to decide whether you need a business coach or not? Here's a list of the many reasons why you should:

First, a business coach can give you an insider's and outsider's view of your business transactions and systems. With this critical eye, they can help you identify what needs to be improved.

Second, a business mentor can offer you expert opinion on many aspects of business. Their years of experience have equipped them with knowledge and skills needed to keep a business going.

Third, a business mentor can help direct you in the direction you want your business to be in. With their help, you can carefully plan out short and long term goals for the business.

Lastly, having a business coach will enable you to make sound decisions for your business. They can give you expert advice on what should be done in business situations you find yourself in.

Do you need a business coach? There is not doubt that most people in business will benefit from using the services of a business mentor. Afterall they are on your side.

Tattoo Business – How To Get Cash Flowing

Posted on: July 1st, 2014 by Hayley James No Comments

One of the booming industries in the market today is tattooing. It compliments the increase of the number of people who appreciate body art. If you are just starting out as a tattoo artist and you want to start your own tattoo shop or you already have a tattoo parlor, the type of information you need to know is how to get cash flowing in your tattoo business. Here are some tips to do just that.

Track Every Cent You Spend

In running a business, one of the key points in keeping the cash flowing is you have to know what your monthly outgoings are, what your actual takings are and what your expected expenses are within the business. Another way of saying this is to keep records on every transaction, this way you will be amazed at how differently you view a decision to spend un-necessarily on items for your shop that will not bring a return, as it will mean less to you in your pocket if you do.

Bonding Services Works

Another way to keep the cash flow going is to bond a certain service with a value added service. The value added service should look like something that has a huge percieved value to your customer but you can deliver at little or not expense to you. The value you place on your consultation time, or the value you place on the free post skin samples you give a client should be written in your service menu and presented as a bundled service price. High percieved value for delivering what you would normally deliver anyway. 

Develop A Contingency Plan

Running a business is fraught with many twists and turns.  In reality 95% of businesses fail within their first year.  Because of this uncertainty, it is vital to develop a strong contingency plan for your tattoo shop. A contingency plan is a business plan that would allow your business to run even in the event of  a down-turn in business or your inability to work due to ill health.

Tattoos are now widely accepted which has not only helped increase demand for tattoo services but has given a boost to the tattoo industry as a whole. No wonder starting your own business and running a tattoo shop is one of the best ways to make a living if you are a tatoo artist and a talented artist in drawing and design.

How to Increase Your Prices For Your Tattoo Services

Posted on: June 16th, 2014 by Hayley James No Comments

Setting your pricing is one task many small business owners find difficult to do. It can be a bit of a balancing act, you know you need to maintain your profit margins and your monthly takings needs to be sufficient for  you to meet your financial obligations. However, when your costs keep  increasing and you find yourself ‘absorbing’ these costs to the detriment  of paying yourself a wage then the time for increasing your pricing is long  over-due. 

Most consumers know that a business must occasionally raise prices  because their costs of doing business has increased, This could be due to  rises in legal and statutory costs, supplies, payroll and utility charges (to name a few). It may help to remember that consumers are most likely experiencing some the same increases in their own house-hold bills too;  so many loyal customers will understand your reasons for your need to  increase your prices. 

The reality is, that however you justify a price increase, it has the  potential to negatively impact sales as price-conscious customers are left  no option but to seek out lower cost alternatives.

So how do you increase your prices without losing your customers? Apply these five steps when preparing your strategy for communicating a price increase with your customers.

1. Inform your customers well in advance.

Provide your customers with enough notice to allow them to make adjustments in their scheduling of appointments and budgets. If you are currently consulting them on a custom design piece make sure you clearly communicate if this will impact any on-going work.

2. Inform customers of the benefits to them.

The key to getting customers on-side about you raising your prices is to emphasize that such an increase will ensure the 

quality of your services.You can emphasize that your price increase has been carefully thought through and it is only being taken to ensure continued quality in maintaining access to the highest quality of products and equipment supplies. The benefit to your customer is obvious once they understand you do not wish to start using inferior products. 

3. ‘Bundle’ your prices to show added value.

Another way to increase your prices is to re-vamp and repackage your services in a way that helps your customers see an increased value in your services alongside an increase in price. This could avoid customer perception of there ever being a price increase.

4. Are you absorbing any costs?

If the percentage of your price increase is smaller than your increased costs, your customers may understand and even appreciate that you are not passing on all of the cost increases to them.

5. Stagger your price increases over time.

Share with your customer the steps you have taken to avoid a price increase. This can include ways you've already cut costs or how the price increase will be staggered over time to help customers with the transition.

If you forecast and plan to raise your prices and factor in the increasing costs of doing business you expect, you will maintain your cash flow, continue to grow your tattoo business by increasing your profits too.


Managing your time and energy in your tattoo business

Posted on: May 9th, 2014 by Hayley James No Comments

Manage your time and energy too. Discover how. Watch on as Hayley James shares her strategies and tips to keep on growing, thriving and earning more in your tattoo business.

Energy Management vs Time Management in Your Tattoo Business

Posted on: April 12th, 2014 by Hayley James No Comments

Most business owners think that no matter how much time they spend and how much work they have to juggle, they are thriving in their business because of the cultural idea of time management.

Well, who has not adhered to the idea, at one point or another, that proper time management is what you really need to get multiple tasks completed?

Most regular business owners have a routine. This routine can include serving their clients, booking them into an appointment, entertaining calls from two to three phone lines—not to mention receiving and sending from their fax. They even get to complete the company's newsletter and write their own advert at the same time. And more tasks wait for them to complete like reading the mail and responding to them, preparing invoices and paying accounts, training new personnel and so it goes on. Notice that they do EVERYTHING regularly in running their business!

However, a smart business owner concentrates on energy management over and above time management. This allows for him to think of results as a function of energy, not time invested. Working energetically for a short period of time can complete more tasks than working for a long period of time multi-tasking, tired and distracted. Working yourself into low energy can actually make you accomplish less than if you rested.

It will be a waste of your precious time if you do the things you are not interested with, you don't know anything about and you don’t intend to be excellent at. Delegate them to someone who knows what he is doing.  And for the things you want to master and you are interested with, make it a priority to learn and practice it beyond what is necessary. Skill saves time.

You can work in bursts. Give yourself the time to completely focus on doing a task, then take a complete rest. Don't switch in between work and play—this will allow the tendency to prolong your "play" time.

Most importantly, give yourself the gift of rest and fun. Master the ability to recharge yourself because you need it. Remember that having fun for a time is a good advice for everyone. 

Image courtesy of Master isolated images /

Learn more and earn more in your tattoo business

Posted on: March 19th, 2014 by Hayley James No Comments

Change seems to happen in a blink of an eye now a days. From technology to education, from business to global competition, if you don’t think seriously about yourself and your business, it will be harder and harder for you to compete and survive.

In order for you to thrive and not just survive you must address and give your utmost attention to the work that you will be doing one, three, and five years from today.  Plan ahead to keep afloat so you don't drown in a sea of change.

Think what your business will look like five years from today. Since the so-called experts in your field are probably multiplying every year, this means that if you don’t keep up, your knowledge and your ability is becoming obsolete each year.  Remember when tattoo designs were merely flat? Now, the trend is in 3D designs that seem to jump out on you with so much dynamism and life?

You need to ask yourself, “What do I need to do today so that I will be just as valuable and even more tomorrow or the next five years from now?”

Then, boom! There’s your answer—learn more to earn more.

At present, what seems to be at play are knowledge and the ability to apply that knowledge to achieve results.  That’s how you give value to others. And that’s how others will be willing to pay a premium for your products and services.

Position yourself in a way that you continue to rise above your competition in your tattoo business. Five to ten years from now, the men and women who are very good at what they do are the ones who will be able to lead.

To earn more, it is an imperative that you learn more.  Learn and practice something new and different in your industry. By the time the future becomes the now, then you have spent almost thousands of hours perfecting your craft.

Consistently learn more and let your knowledge double through continuous self development.  This will be your most valuable asset.  As you build this asset, you also stop yourself from deteriorating physically, emotionall and mentally. Learning more is really preparing yourself to earn more.  Develop the knowledge and skills that you need to contribute and make a name for yourself in your field.


Image courtesy of Stuart Miles /

Getting a Mentor or a Coach in Your Tattoo Business

Posted on: March 5th, 2014 by Hayley James No Comments

World famous leaders, sports persons, great entrepreneurs and top-rating individuals are proud to admit that they have a coach by their side all the time. Even Tiger Woods, who is advanced in his game as a golfer and earning a whooping $769,400,709 since 1996, works with a coach.

No, it is not a sign of weakness to have someone providing feedback, support, and a different viewpoint so that you can reach your goals. In fact, it is crucial.  You don’t have to be on your own. You need to consider the possibility of hiring someone to help you out.

A coach or a mentor by your side means you are serious in getting ahead— that you know things can be better and that you deserve better.

Here are some of the benefits of having a mentor or a coach in your tattoo business:

Have a sounding board

A business mentor is your confidential sounding board when the journey becomes lonely and tough. You need someone to focus totally on you and listen to you. You would want someone to discuss your business with you and share your thoughts on how you want to achieve things.

Increase your business and personal performance.

A coach or a mentor will motivate you to achieve more than what you think you are capable of to improve your business. A mentor will help you maximize your business’ potential so that you will work even smarter and gain the results you want.

Help to develop creative and innovative solutions.

You’d be surprised to discover that your coach or mentor will be able to show you other possibilities which you have never even thought of. With your coach’s business knowledge and experience, expect there to be more options for you to consider and ideas to implement.

Add to your business knowledge and experience.

Most business mentors and coaches have already been there, done that. They have tried various options and had a wide range exposure that has been accumulated over the years. Being with them and working with them is like shadowing their successes and learning directly from them.  It will add to your vault of business knowledge and experience and escalate your success. 

Image courtesy of David Castillo /


Systems and Processes in Your Tattoo Business

Posted on: February 21st, 2014 by Hayley James No Comments

We are often told to set goals when we start up a business and that we need to develop a plan.  But after that, what’s next?

It’s a cliché to say that the journey is what matters most. And yet it is true.

There will be days when the creative juices are not flowing and you don’t want to do a tattoo design. And yes, there’ll even be those defeating times when you want to shut-up shop.

But, when you have clearly defined goals to work towards they keep you going each day, that way the down days will be easier to deal with.

How do you create a tattoo design? How do you market yourself as an artist? How do you give value to your customers?

Setting a goal and achieving it requires practice, you can't set it and forget about it. But hopefully, there will come a point in your business when trial and error turns into what works. And what works developes into a pattern, a system that will make running your business easier and profitable a the same time.

When it comes to actually getting things done and making progress in the areas that are crucial in your tattoo business,  it all comes down to the processes you have systematized along the way.

Consider the following on how can you take advantage of the systems and processes in your business?

1. Committing to a process will make you worry less about the goal you need to achieve.

Your journey in your tattoo business will not stagnate. As already mentioned, there will be ups and downs. By focusing on the daily process and sticking to your schedule and the system you have already developed, rather than worrying about the big, life-changing goals, you will be able to be present in the moment and enjoy it.

2. Processes and systems will allow you not to be in a hurry to grow and enjoy your growth.

When you have a process in place which you follow, you can enjoy the right pace for growing and enjoy your growth.

Don’t aim for immediate results.

Systems-oriented mindset is about sticking to the process and forming a pattern which will become a habit. If you have a good process going that you have established as a system in your tattoo business, what you need to do is to follow it.

Systems consider the long-term process. Not just the short-term triumph.

3.  With Systems and processes in place, what you have to do each day will almost be on autopilot.

A well-designed system will guide you on what you need to do for the day rather than working aimlessly on various tasks and achieving less. Systems are good for making progress.

"Almost on autopilot" because we won’t deny the reality that the unexpected can and will happen. But even with that, a system on how to deal with these unexpected twists and turns in your business will help to keep you on track.

At the end of the day, having a system is what matters. Committing to the process is what makes the difference.

Image courtesy of  Stuart Miles /

Time Management Skills in Your Tattoo Business

Posted on: February 12th, 2014 by Hayley James No Comments

Are you over loaded with work – custom tattoo designs and clients lining up for your services? Is just thinking about it freezing you even more into not knowing where to start and doing nothing at all? Do you need help to de-clutter this annoying pattern of not being able to manage and organize your time to be more productive and effective in your tattoo business?

Apply this time management skill inspired by Parkinson's Law to your advantage.

By the way, Parkinson's Law is adapted in various productivity-centered activities. This originated from Cyril Northcote Parkinson, the famous British historian and author. The statement first appeared as the opening line in an article for The Economist and later becoming the focus of one of Parkinson’s books, Parkinson’s Law: The Pursuit of Progress. It is the amount of time which one has to perform a task is the amount of time it will take to complete the task.

Let's say, you give yourself a month to complete a new custom tattoo design even if in reality it will only take you a week to do it. Psychologically speaking, you will make the task more complicated so that you can fill the allotted time of a month you set aside for yourself to complete it. You may not even fill the extra time with more work. The void is only filling up with the stress of having to get it done.

Stop right there and immediately shift your work pattern and manage your time and energy more effectively:

1.    Divide a huge task into smaller parts.                                                                  

Chunk your tasks in smaller parts and give yourself half that time. If you have a huge task, dividing them into smaller parts will work best for you. It will help if you take small steps towards the accomplishment of the task rather than working aimlessly at getting the huge task done immediately at hand. 

2.   Set a deadline

The deadline we are talking about here is not completing a two-hour task in 1 month. But be reasonable with your timeframe. As you progress and become an expert at this, you may be able to squash your deadline to the minimal level to complete each task. The deadline will motivate you and guide you to your completion.

3.   Cut off on the extracurricular activities

Be wary about those little time-fillers which you often neglect like checking out your email,  updating your status on facebook and reading your friends', checking out the latest gossip in Hollywood, taking a quick peek at the latest trending video on youtube and more. You might usually think these activities only take ten or twenty minutes of your time only to be surprised that summing them all up have already eaten a big slice of your precious time.   

Cut off the time you spend on these extracurricular activities. In fact, don’t give these tasks any more attention until you’ve completed everything on your to-do list that day. Unless of course your task is basically responding to emails and email blasting or social networking, then you can do all these to your heart’s content.

There are tasks where 20% of what you do is important and 80% is absolutely useless. Reverse this and apply the Parkinson's Law to your advantage and become even more productive.

Image courtesy of Stuart Miles /

Staff Performance Reviews In Your Tattoo Business

Posted on: February 5th, 2014 by Hayley James No Comments

When employees hear of "staff performance review," most will certainly have a negative response. This is because we think of reviews and assessment as questioning one’s worth and capabilities. It almost feels like reviews are the boss’s way of exposing what is wrong.

But this should not be the case.  

A successful business is driven by a strong foundation based on relationships. Staff performance reviews is not about picking on the mistakes of your team. But rather it is about strengthening the ties you have with each other.

A regular staff performance review will help in better planning for your business’s strategies—in terms of what needs to be implemented and scrapped out.  This will enable you to know where your staff are as well as where they were and where they are headed.

Some of the aspects that need to be focused on in the review are the following:

  • Is your staff performing according to your business mission and goals?
  • Do they meet the service expectations of your customers?
  • Do they clearly understand the service standards that you want to offer your customers?
  • Staff’s feedback — do they have the venue to give feedback?
  • Do you have a staff’s training plan to provide trainings not just to newly-hired employees but also the long-time employees?  Don't make the assumption that employees who have been with you for awhile are already trained and know everything there is to know. Be open to more possibilities and continued learning.   
  • Management of Over-all Performance— evaluate whether or not the standards are being implemented.  Recognize and reward staff members who are providing the service levels that you ask for.  
  • Room for Improvement—identify potential weakness;  Options must be laid out so that your staff will know what they can do.

The performance of your staff needs to be reviewed on a regular basis if you want your business to thrive. If your business doesn’t have a clearly defined review strategy then it is about time to develop one.

Image courtesy of Stuart Miles /