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Learn more and earn more in your tattoo business

Posted on: March 19th, 2014 by Hayley James No Comments

Change seems to happen in a blink of an eye now a days. From technology to education, from business to global competition, if you don’t think seriously about yourself and your business, it will be harder and harder for you to compete and survive.

In order for you to thrive and not just survive you must address and give your utmost attention to the work that you will be doing one, three, and five years from today.  Plan ahead to keep afloat so you don't drown in a sea of change.

Think what your business will look like five years from today. Since the so-called experts in your field are probably multiplying every year, this means that if you don’t keep up, your knowledge and your ability is becoming obsolete each year.  Remember when tattoo designs were merely flat? Now, the trend is in 3D designs that seem to jump out on you with so much dynamism and life?

You need to ask yourself, “What do I need to do today so that I will be just as valuable and even more tomorrow or the next five years from now?”

Then, boom! There’s your answer—learn more to earn more.

At present, what seems to be at play are knowledge and the ability to apply that knowledge to achieve results.  That’s how you give value to others. And that’s how others will be willing to pay a premium for your products and services.

Position yourself in a way that you continue to rise above your competition in your tattoo business. Five to ten years from now, the men and women who are very good at what they do are the ones who will be able to lead.

To earn more, it is an imperative that you learn more.  Learn and practice something new and different in your industry. By the time the future becomes the now, then you have spent almost thousands of hours perfecting your craft.

Consistently learn more and let your knowledge double through continuous self development.  This will be your most valuable asset.  As you build this asset, you also stop yourself from deteriorating physically, emotionall and mentally. Learning more is really preparing yourself to earn more.  Develop the knowledge and skills that you need to contribute and make a name for yourself in your field.


Image courtesy of Stuart Miles /

Effective use of a newsletter or e-zine in your tattoo business

Posted on: December 6th, 2013 by Hayley James No Comments

So you've tried sending your glossy and colorful brochures to your client's and prospective customers.  They cost you at least a buck per piece to produce plus postage! And now you are thinking of other ways to connect with your customers to market your products and services. So, where do you start?

How about if you start online marketing by newsletter or ezine?

The advantages of this are as follows:

  • It’s free!
  • It's fast. It is even quicker than FedEx or fax. You only have to click send and in seconds, your content will be sitting in your client's inbox.
  • It allows you the ability to get personal and customized your content so that it will address the needs of your customers giving them the sense of importance and connectivity.
  • It's simple that even those who are not tech-savvy can maneuver through the interface, write a newsletter and send.

From your customers, you only need the following details:

  • Name
  • Family Name
  • Email Address

How difficult can it be? Wherever you go—whether to expo's, seminars, workshops or summits—you have the opportunity to build your 'list' by requesting people provide you with their personal details above.  (More on this in another blogpost!)

And if you are already in business, every customer who comes walking through your door make sure you get their personal details from them.  Encourage them by telling them of the great discounts and freebies they will be getting through email.

This is one of the easiest ways to integrate your existing customers into your online marketing efforts. If you have these details, you have at your disposal to market to them for free from now on! 

By using this one simple strategy, you can raise your profits instantaneously. All you need is to collect the first name, last name, email address and you've built yourself your database. At a cursory glance, this may take years to do it. So what? Just start with it. One person you add to your list per day and you will have 365 names on your list. Get online, start building your list and blast your newsletter or ezines to them because if you don’t— your competitor may already be doing so.


Image courtesy of Stuart Miles /

Your Tattoo Business – The importance of working on your business not in your business

Posted on: November 22nd, 2013 by Hayley James No Comments

Are you swamped with tasks and a backlog of paperwork and just thinking about them is paralyzing you even more such that you are unable to do anything at all? Do you need help to de-clutter this annoying pattern of not being able to manage and organize your time and be more productive and effective in your work?

Work on your Tattoo business not just in your business. Use this simple principle on how to do it:

Parkinson’s Law

Parkinson's Law is adapted in various productivity-centered activities. This originated from Cyril Northcote Parkinson, the famous British historian and author. The statement first appeared as the opening line in an article for The Economist and later becoming the focus of one of Parkinson’s books, Parkinson’s Law: The Pursuit of Progress. It is the amount of time which one has to perform a task is the amount of time it will take to complete the task.

Let's say, you give yourself a month to complete a week-long task. Psychologically speaking, you will make the task more complicated so that you can fill the allotted time of a month you set yourself to complete it. You may not even fill the extra time with more work. You may only be filling it up with stress and tension with having to get it done.

You can stop right where you are and have three of the most practical solutions you can apply immediately to shift your work pattern and manage your time and energy effectively:

1.    Divide a huge task into smaller parts.

Chunk your tasks in smaller parts and give yourself half that time. If you have a mammoth task, dividing it into smaller parts will work best for you. It will help if you work little by little towards the accomplishment of the task rather than working aimlessly at getting the huge task done immediately.

2.    Set a deadline

The deadline we are talking about here is not completing a two-hour task in 1 month. That will only validate the observation which supports the Parkinson's Law. Be reasonable with your timeframe. As you progress and become an expert on this, you may be able to squash your deadline to the minimal level to complete each task. The deadline will motivate you and guide you to your completion.

3.    Cut off on the extracurricular activities

Be wary about the little activities and distractions like checking your email,  updating your status on facebook and reading your friends', checking out the latest gossip in Hollywood, taking a quick peek at the latest trending video on youtube and more. You might usually think these activities only take ten or twenty minutes of your time only to be surprised that summing them all up have already eaten a big slice of your precious time.   

Cut off the time you spend on these extracurricular activities. In fact, don’t give these tasks any more attention until you’ve completed everything on your to-do list that day. Unless of course your task is basically responding to emails and email blasting or social networking, then you can do all these to your heart’s content.

There are tasks where 20% of what you do is important and 80% is absolutely useless. Reverse this and apply the Parkinson's Law to your advantage and become even more productive in your Tattoo Business.

Image courtesy of cooldesign/

Taking care of yourself and your tattoo business

Posted on: November 13th, 2013 by Hayley James No Comments

A happy "you" results in a happy customer in your tattoo business. The happy person serving the customer NEEDS to take care of himself first before he can take care of his customers. In reality, you are there to serve and not to be served. You are the one who need to fill a certain expectation and not the other way around.

Therefore steps must be taken to make sure that you are being serviced too.  It is important that you continually address your emotional, physical and mental needs because you are serving your customers.

How to take care of yourself so that you can take care of your customers?

You have probably developed the habit of fulfilling everyone else’s needs before your own. You have probably been convinced to think that if you don’t take care of other people’s needs, you are going to lose your business and your customers.

We are not saying here that you do not take care of your customers. The line of reasoning is you do not put yourself in the backseat and ignore your needs because you are too preoccupied taking care of your customers. Take care of your needs before you take care of someone else.

Here are some practical things you often ignore which can tremendously help you recharge and regain your focus to serve your customers better: 

  • Don’t be everything to everybody. Learn to delegate. Learn to say "no."
  • Don't forget to give attention to your health and physical condition.
  • Continuously grow mentally. Engage your mind. Read a book. Learn a new skill. Spend time on a hobby.
  • Take care of your spiritual needs.
  • Spend time alone.  Create a "me" schedule apart from your daily routine.
  • Have fun.
  • Build relationships
  • Don't forget you are important, too.

Image courtesy of Stuart Miles/

The Art of Self Promotion – How to ‘tell’ your story to attract customers to your tattoo Business

Posted on: October 2nd, 2013 by Hayley James No Comments

What do you think of self-promotion in your tattoo business?

There are various reasons why a lot of business owners do not want to promote themselves. It almost seems embarrassing and even sickening for them to “sell” themselves. Perhaps, it's because of the idea that they don't feel worthy. While they believe in their skills as an artist, at the back of their minds, there is doubt.

Yes, it is so easy to believe that people don’t want to hear about you raving on about yourself or your skills. And it is often easier to undervalue your talent.

But I tell you, the one thing that successful entrepreneurs have compared to the mediocre ones is their confidence to promote themselves.

So work at your shyness and the mindset of not being worthy. In business you will profit more if you are willing to sell yourself.

Here are some ways you can promote yourself and your business:

1. Stamp your name in your business

You may be thinking, if this doesn't work at all, everybody will remember my name and associate it to a failed tattoo business. Then, I would be like walking with a tattoo on my forehead which says, "LOSER!"

Do not be afraid to use your name in your business so that people will know who they are dealing with. It will be easier for your customers to associate your product with you and say, “You know, I trust him/her; I’m going to do business with him/her.”

2. Include an image of yourself in your marketing

Aside from your logo in your business marketing, it will be a big factor to include your image or a profile picture.  It pays to see who you are dealing with. Use a profile picture that people can easily recognize as you. Include your story and how you got into the tattoo business in as many of your marketing pieces as you can. This way, people will get to know you a little bit and consider what you are offering.

3.Maintain a blog

Blogging is a great tool for marketing. This is the venue where you can give more value and share yourself to your customers.  Start posting on a monthly basis if you like.  If you get the hang of it, you can update and post on a weekly basis. Maintaining a blog is your ongoing communication with people and can be a great way to promote yourself.

People will be able to get to know you and see your designs. And if they are able to identify with your work, then you have earned possible clients. 

Self-promotion is in itself an art. It is one of the most important things you can learn and implement as a business owner. It may not feel comfortable in the beginning. However, think of what you can achieve once you start to implement the skills on how to effectively promote yourself.  You can gain new customers by telling them about your products and services.  You only need to be unabashed and do it despite any initial fear of promoting yourself.

Image courtesy of Stuart Miles/

How To Keep Yourself Motivated In Your Tattoo Business Everyday

Posted on: September 19th, 2013 by Hayley James No Comments

In truth, you won't wake up in your tattoo business everyday with enthusiasm. There will be days when you become skeptical. Or worse, there will be times when you really want to throw in the towel and give up.

But it's what they use to say, success is usually just one step away from when you said, "No more!" And you don't want that, do you? You don't want to live regretting what might have happened if only you had kept on moving forward. What could have happened if you stayed motivated and persevered despite all of the difficult times?

Here are a few tips to keep you motivated in your tattoo business everyday:

  • See yourself attaining realistic goals


    While it is good to set high goals, aim at something realistic and attainable when you are still taking your baby steps. At the beginning of your ventures, set smaller and achievable goals. Every time you achieve these small successes,  you will be able to highlight these and be inspired push yourself further. Motivate yourself through these and celebrate.

  • Focus Your Mind on Your Dreams


    Your reality will be presenting a different scenario from your dreams if you haven't connected the gap yet between the present and where you want to be. Often times, it will appear difficult.  Even if you see that dream not happening soon, keep on moving forward. Focus on the dream and not what is happening right now for nothing will stay permanent.

  • Get into Inspired  Action


    With the happy thoughts generated through seeing your dreams coming to fruition, you will be motivated towards inspired action. It is only through this that "doing" brings out results and it will keep you charged up. Never act from other rationale other than the inspiration that prompts you to make it effortless.

  • Don't beat yourself  for the mistakes you've made


    Don't beat yourself up every time you make a mistake. Learn the lesson from a mistake and use  this to avoid making the same mistake again.

  • Be with like-minded individuals


    You would want to be with people who will motivate you rather than crash your spirits.  Associate yourself with people who are driven and success-oriented and embrace their way of thinking and philosophy. Let their positive vibration be an inspiration to you.

  • Don't Forget to Reward Yourself


    You will need more than a pat on the back every time you achieve something. Reward yourself with something great. You deserve it. You are the most important aspect of your tattoo business.

Image courtesy of Stuart Miles /

Time management – Getting ‘Things’ Done In Your Tattoo Business

Posted on: September 12th, 2013 by Hayley James No Comments

You can't get things done in your tattoo business by smashing your clock, hoping time will stop and you can go on and on with your workload.

However, with proper time management, you will realize that you can even work for a less in time but produce more. Sounds good?

Well, you need the skill of time management. These are a set of techniques that enableyou to function effectively despite any pressure of daily life. Strategies that when observed routinely will become habits for success – skills utilized by the highest achievers in all walks of life, may it be in business, sports and entertainment or public service.

How about trying it in your tattoo business?

The foundation of time management is not about spending time in a frenzy of activities but a shift in priorities and focusing on doing the right things. It is concentrating on results and not on just being busy.  We all know the feeling  achieve very little despite of a lot of activity..

Have you heard of the 80:20 Rule? The 80:20 Rule is inspired by the Pareto Principle which states that 80% of unfocused effort creates only 20% results. And the remaining 80% are products attained with only 20% of the effort. So, why not focus on achieving more by doing less.

By observing the 80:20 Rule, you can optimize your effort so that you can focus as much of your time and energy as possible on the high payoff tasks. This helps you attain the greatest benefit possible with the limited amount of time available to you. And this is done by doing what you are good at and delegating other tasks which you know will give you mediocre results if you do it yourself.

Knowing your priorities is the crucial technique you need in order to maximize the very best use of your own efforts. If you prioritize you will be able to create the space that will produce tranquility in your life. This will enable you to focus your energy and attention on the things that you do best and really matter.

You need to budget your time where it is most-needed and most wisely spent, which in turn will free you from less important tasks that can be delegated to people concerned, attended to at a later date or dropped if deemed insignificant.

Proper time management will help you organize things, reduce stress, and move you towards attaining a successful productive tattoo business. It will effectively help you to choose what to work on and when rather than produce nothing at all at the end of the day. This is very important if you're to produce results of any real value.

Without time management you are lost. You don't want to be buried in what seemingly are endless list of competing demands, would you?

Now, rate yourself—do you know how to manage your time? Or do you find yourself swamped with too much workload and little time to do them?

Image courtesy of stockimages /

Why You Need Client Management Software In Your Tattoo Business

Posted on: September 5th, 2013 by Hayley James No Comments

Your tattoo business needs a Client Management software.

Yeah, you read it right! This is the age of technology integrators— people incorporate technology in almost every aspects of their lives, from interacting with one another to conducting businesses.

If you want to work smart and not hard in your tattoo business, then get a client management database. The simplest one can offer features for you to keep track of your customer information, (basic contact information such as customer name, address, phone number, birthdate and email address),as well as give you access to a history of the types of services and products bought and record all communication and invoice history. The client management you choose may also give you the ability to organize information for your list of suppliers and the contacts and companies you work with whilst other systems provide more advanced features such as the ability to integrate emails, SMS capabilities,a marketing report functionality and so much more.

Here are some of the advantages of having a client management software in place for the success of your tattoo business:

  • Working less and earning more

    When you have all of relevant information kept in one place, there will be easy access. By storing automated email campaigns in your software you are sure to see added efficiency in organization through automating your workload.You will be able to spend less time with paperwork and concentrate on the more important stuff in your business like marketing, selling and taking care of your customers which would result in an increase in profits.

  • Reduce Costs

    You will be able to reduce costs because of your time-efficient software. You don't have to hire extra help to do the extra workload. Even if you do have your own staff, they, too, will be able to increase productivity by not spending too much time accessing customer information and other pertinent details and organizing them. Your client management software is already doing the task for them which will enable them to have the time to spend for more important tasks.

  • Keep track of client interaction

    Your client management software can compile a convenient list of interaction for each time you touch base with a contact including appointments, phone calls, letters, email or SMS. These will be logged and recorded with the contact’s information. Keeping track of these interactions will help you in dealing with your customers effectively. Imagine getting a surprise phone call from a client— all you need to do is to simply pull up their name and view their account history. Not only can you trace when each past interaction took place; you can also see the content of the emails or phone calls, making you more prepared for the conversation at hand.

All you need now is to familiarize yourself with the various client management software available in the market. And in choosing and buying one, remember these:

  • Go for a user-friendly software.

    It will be of no use to you if you can't use the software because you are not tech-savvy. Choose what's simple and effective with regards to implementation and check that help desk support is available.

  • Consider the features that you need most

    List down your priority requirements. Without complicating things, the more important features include managing customer information, tracking sales activities and looking at the information by running reports on those activities. It is likely that the accounting component of the software is not what you need so be aware that you may not need to spend extra for all the bells and whistles.

  • Ensure that you can upgrade the software from time to time

    You might be a small business today, but consider that in a few years time, you will be able to reap your rewards and be very successful. Your system must be upgradeable to be able to keep pace with your growth and evolving business needs. You don't want to start from scratch and replace your client management software. Ensure your software can handle an expanding load and increasing customer base.

Are You An Aspiring Tattoo Artist Wanting To Succeed In The Tattoo Industry?

Posted on: March 6th, 2013 by Hayley James No Comments

Your Health & Safety In Your Tattoo Business

Posted on: January 27th, 2013 by Hayley James No Comments