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Archive for the ‘Tattoo Business’ Category

Getting a Mentor or a Coach in Your Tattoo Business

Posted on: March 5th, 2014 by Hayley James No Comments

World famous leaders, sports persons, great entrepreneurs and top-rating individuals are proud to admit that they have a coach by their side all the time. Even Tiger Woods, who is advanced in his game as a golfer and earning a whooping $769,400,709 since 1996, works with a coach.

No, it is not a sign of weakness to have someone providing feedback, support, and a different viewpoint so that you can reach your goals. In fact, it is crucial.  You don’t have to be on your own. You need to consider the possibility of hiring someone to help you out.

A coach or a mentor by your side means you are serious in getting ahead— that you know things can be better and that you deserve better.

Here are some of the benefits of having a mentor or a coach in your tattoo business:

Have a sounding board

A business mentor is your confidential sounding board when the journey becomes lonely and tough. You need someone to focus totally on you and listen to you. You would want someone to discuss your business with you and share your thoughts on how you want to achieve things.

Increase your business and personal performance.

A coach or a mentor will motivate you to achieve more than what you think you are capable of to improve your business. A mentor will help you maximize your business’ potential so that you will work even smarter and gain the results you want.

Help to develop creative and innovative solutions.

You’d be surprised to discover that your coach or mentor will be able to show you other possibilities which you have never even thought of. With your coach’s business knowledge and experience, expect there to be more options for you to consider and ideas to implement.

Add to your business knowledge and experience.

Most business mentors and coaches have already been there, done that. They have tried various options and had a wide range exposure that has been accumulated over the years. Being with them and working with them is like shadowing their successes and learning directly from them.  It will add to your vault of business knowledge and experience and escalate your success. 

Image courtesy of David Castillo / FreeDigitalPhotos.net

 

3D Tattoo Designs

Posted on: February 28th, 2014 by Hayley James No Comments

3D tattoo designs are the "in" thing for 2014. They look real and ready to jump out at you. A tattoo artist's level of precision and skill will really be tested doing these designs.

We have discovered really amazing 3D tattoo designs on the net. And OMG! They're so amazing… the creativity of people has really reached its platinum age. See some of the designs we like.

Systems and Processes in Your Tattoo Business

Posted on: February 21st, 2014 by Hayley James No Comments

We are often told to set goals when we start up a business and that we need to develop a plan.  But after that, what’s next?

It’s a cliché to say that the journey is what matters most. And yet it is true.

There will be days when the creative juices are not flowing and you don’t want to do a tattoo design. And yes, there’ll even be those defeating times when you want to shut-up shop.

But, when you have clearly defined goals to work towards they keep you going each day, that way the down days will be easier to deal with.

How do you create a tattoo design? How do you market yourself as an artist? How do you give value to your customers?

Setting a goal and achieving it requires practice, you can't set it and forget about it. But hopefully, there will come a point in your business when trial and error turns into what works. And what works developes into a pattern, a system that will make running your business easier and profitable a the same time.

When it comes to actually getting things done and making progress in the areas that are crucial in your tattoo business,  it all comes down to the processes you have systematized along the way.

Consider the following on how can you take advantage of the systems and processes in your business?

1. Committing to a process will make you worry less about the goal you need to achieve.

Your journey in your tattoo business will not stagnate. As already mentioned, there will be ups and downs. By focusing on the daily process and sticking to your schedule and the system you have already developed, rather than worrying about the big, life-changing goals, you will be able to be present in the moment and enjoy it.

2. Processes and systems will allow you not to be in a hurry to grow and enjoy your growth.

When you have a process in place which you follow, you can enjoy the right pace for growing and enjoy your growth.

Don’t aim for immediate results.

Systems-oriented mindset is about sticking to the process and forming a pattern which will become a habit. If you have a good process going that you have established as a system in your tattoo business, what you need to do is to follow it.

Systems consider the long-term process. Not just the short-term triumph.

3.  With Systems and processes in place, what you have to do each day will almost be on autopilot.

A well-designed system will guide you on what you need to do for the day rather than working aimlessly on various tasks and achieving less. Systems are good for making progress.

"Almost on autopilot" because we won’t deny the reality that the unexpected can and will happen. But even with that, a system on how to deal with these unexpected twists and turns in your business will help to keep you on track.

At the end of the day, having a system is what matters. Committing to the process is what makes the difference.

Image courtesy of  Stuart Miles / FreeDigitalPhotos.net

Tattoo Artist Interview On How To Be A Successful Tattoo Artist

Posted on: February 19th, 2014 by Hayley James No Comments

Tattoo Artist Interview on How To Be A Successful Tattoo Artist

Sasha Cox  is a successful tattoo artist from the Ink Garage Tattoo Studio.

This is the first Tattoo Artist Interview in a series on How To Be A Successful Tattoo Artist. My aim is to provide tattoo artists with a platform to share success stories and feature their tattoo business and for lovers of tattoos to get behind-the-scenes access to the tattoo world.

When it comes to the tattoo artist who will permanently engrave your skin, someone like Sasha demonstrates throughout this interview she not only has the skills to turn the tattoo design of your dreams into a reality on your skin, she also has all the right attributes too.

 

 

 

 

Grab a Copy of my FREE Report
“How To Choose The Best Tattoo Artist”

 

 

 

https://www.facebook.com/TattooBusinessForProfit/app_190322544333196

For more Tattoo Artist Interviews on How To Be A Successful Tattoo Artist don’t forget to leave your comments AND if you would like to be interviewed as a Guest Tattoo Artist for future Video Interviews I would love to here from you.

Time Management Skills in Your Tattoo Business

Posted on: February 12th, 2014 by Hayley James No Comments

Are you over loaded with work – custom tattoo designs and clients lining up for your services? Is just thinking about it freezing you even more into not knowing where to start and doing nothing at all? Do you need help to de-clutter this annoying pattern of not being able to manage and organize your time to be more productive and effective in your tattoo business?

Apply this time management skill inspired by Parkinson's Law to your advantage.

By the way, Parkinson's Law is adapted in various productivity-centered activities. This originated from Cyril Northcote Parkinson, the famous British historian and author. The statement first appeared as the opening line in an article for The Economist and later becoming the focus of one of Parkinson’s books, Parkinson’s Law: The Pursuit of Progress. It is the amount of time which one has to perform a task is the amount of time it will take to complete the task.

Let's say, you give yourself a month to complete a new custom tattoo design even if in reality it will only take you a week to do it. Psychologically speaking, you will make the task more complicated so that you can fill the allotted time of a month you set aside for yourself to complete it. You may not even fill the extra time with more work. The void is only filling up with the stress of having to get it done.

Stop right there and immediately shift your work pattern and manage your time and energy more effectively:

1.    Divide a huge task into smaller parts.                                                                  

Chunk your tasks in smaller parts and give yourself half that time. If you have a huge task, dividing them into smaller parts will work best for you. It will help if you take small steps towards the accomplishment of the task rather than working aimlessly at getting the huge task done immediately at hand. 

2.   Set a deadline

The deadline we are talking about here is not completing a two-hour task in 1 month. But be reasonable with your timeframe. As you progress and become an expert at this, you may be able to squash your deadline to the minimal level to complete each task. The deadline will motivate you and guide you to your completion.

3.   Cut off on the extracurricular activities

Be wary about those little time-fillers which you often neglect like checking out your email,  updating your status on facebook and reading your friends', checking out the latest gossip in Hollywood, taking a quick peek at the latest trending video on youtube and more. You might usually think these activities only take ten or twenty minutes of your time only to be surprised that summing them all up have already eaten a big slice of your precious time.   

Cut off the time you spend on these extracurricular activities. In fact, don’t give these tasks any more attention until you’ve completed everything on your to-do list that day. Unless of course your task is basically responding to emails and email blasting or social networking, then you can do all these to your heart’s content.

There are tasks where 20% of what you do is important and 80% is absolutely useless. Reverse this and apply the Parkinson's Law to your advantage and become even more productive.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Staff Performance Reviews In Your Tattoo Business

Posted on: February 5th, 2014 by Hayley James No Comments

When employees hear of "staff performance review," most will certainly have a negative response. This is because we think of reviews and assessment as questioning one’s worth and capabilities. It almost feels like reviews are the boss’s way of exposing what is wrong.

But this should not be the case.  

A successful business is driven by a strong foundation based on relationships. Staff performance reviews is not about picking on the mistakes of your team. But rather it is about strengthening the ties you have with each other.

A regular staff performance review will help in better planning for your business’s strategies—in terms of what needs to be implemented and scrapped out.  This will enable you to know where your staff are as well as where they were and where they are headed.

Some of the aspects that need to be focused on in the review are the following:

  • Is your staff performing according to your business mission and goals?
  • Do they meet the service expectations of your customers?
  • Do they clearly understand the service standards that you want to offer your customers?
  • Staff’s feedback — do they have the venue to give feedback?
  • Do you have a staff’s training plan to provide trainings not just to newly-hired employees but also the long-time employees?  Don't make the assumption that employees who have been with you for awhile are already trained and know everything there is to know. Be open to more possibilities and continued learning.   
  • Management of Over-all Performance— evaluate whether or not the standards are being implemented.  Recognize and reward staff members who are providing the service levels that you ask for.  
  • Room for Improvement—identify potential weakness;  Options must be laid out so that your staff will know what they can do.

The performance of your staff needs to be reviewed on a regular basis if you want your business to thrive. If your business doesn’t have a clearly defined review strategy then it is about time to develop one.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Why you should pay yourself first in your tattoo business

Posted on: January 29th, 2014 by Hayley James No Comments

Pay yourself first. That’s what the oldest sages of finances tell us to do. But we find it difficult to do so. Or we often ignore this fact.  When payday comes, the money is always used someplace else and finds its way elsewhere instead of paying ourselves first.

The thing is this could be a habit we can all learn regardless of whether you are in business or not—before you pay your bills, before you buy groceries, before you do anything else, set aside a portion of your income to pay yourself first which can also be converted into your savings. This habit if developed early can establish tremendous wealth.

So, why pay yourself first?

1.       When you pay yourself first, you’re giving priority to your most valuable resource—YOU! It’s a way to tell yourself that you are the most important aspect in your business. That without you your business won't thrive at all. And it's so true. So you deserve to be paid first and foremost. 

This can be a powerful motivator on your part. If you begin to treat yourself as someone important, it will empower you to be one. 

2.       Paying yourself first is a sign of a healthy financial habit and a healthy business. The usual equation is:

income – expenses = savings (or in the case of buisness – profit)

The problem with this scenario is usually having little (or nothing at all) left after you’ve paid the bills and other stuff. But if you arrange the order and place yourself to the front —

income-savings = expenses

then, you’re able to set the money aside for yourself before you find reasons to spend beyond your means.

3.       When you pay yourself first, you can use this money as your emergency fund or a cash buffer. Most financial advisers would tell you to have a six-month income emergency fund which you can use to deal with unexpected circumstances. Paying yourself first gives you the opportunity to raise this fund.

The real hindrance to developing the habit of paying yourself first is not finding the money to save. Many people think their salary is not enough. The truth is almost everyone can save at least 1% of their income. Even if some will say that saving this little is meaningless. And yet if you try to think about it, saving just 1% of your income, for the purpose of habit forming, is not an impossible feat at all.  Maybe next time you can try to pay yourself 3% or 5% from your income. Then, you can raise it up slowly.

The challenge therefore is not the money at all. It is you and your discipline to do it.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

 

Getting an apprenticeship in a tattoo studio

Posted on: January 18th, 2014 by Hayley James No Comments

Do you want to learn how to tattoo?

I must tell you—there’s a big difference between learning theoretically and through praxis. Just like baking, even if you do have the recipe and the step-by-step procedure on how to do it, it is still different when you’re actually doing it.

Take coding in website designing as another example. You may know the codes but it is actually getting the site up and live when you can really say you know how to. That’s when you encounter challenges that are not exactly in the code manual you have.  

In doing tattoos, it is beymore than simply buying a kit for tattooing. You discover more with experience. And what better experience is there than to learn “under the wing” of a skilled artist through an apprenticeship in a tattoo studio.   

You need to find an apprenticeship that will provide you the proper training to get you into the business of tattooing. You need to learn the proper skills involved in the business of tattooing like sterilization, proper cleaning, needle making, prepping, making stencils and every other aspect of the business.

Finding the right fit for you may not be that easy. Go and make rounds to as many reputable shops as you can, then leave your contact details.  Let them know that you are interested. Don’t be shy to follow up with a phone call to inquire about the status of your apprenticeship. It shows them that this really matters to you.

Here are some important aspects on getting an apprenticeship in a tattoo studio:

Be respectful and presentable.

You may be surprised to find yourself in a studio with what your Mom may consider as bad-influence-looking-people (even thug-like looking), not to mention real heavy metal music but it does not in any way give you the excuse to behave like you’re the real villain and forget your manners.  Do not forget to maintain your respect towards others. And always be presentable. (The secret is to look neat and clean.)

Gain Knowledge.

Do not pass the opportunity to learn and discover new things about the tattooing business—even the little things which you think may be too small to be unimportant. Learn from the experience and enjoy your time learning stuff.

Be Sincere.

Do not be someone you are not. If you know something, share it even to your mentor. And if you don’t know things, don’t be afraid to ask. Be yourself and be honest.

Image courtesy of Marin / FreeDigitalPhotos.net

How to plan your marketing in your tattoo business for the next 12 months

Posted on: January 11th, 2014 by Hayley James No Comments

One thing I realized after a few hits and misses, it is not really about finding the right methodology, it is more about planning your marketing and acting on it that adds up to true success in the long-term.

Think about it—the facets of marketing is evolving as we speak. What we thought works yesterday may not actually work today. It is dynamic and if we are not ready to adapt to its changes, then we are left out in the cold.

But if we develop a marketing plan, then we can adapt it if there are unforeseen changes. Then, we are not left in the dark coping and groping not knowing what direction to go in because we did not make a road map to where we wanted to go in the first place.

With the opening of 2014, this is the best time to review your plans and update. Consider the following while you create your marketing plan for the next 12 months.

Set your major goals

Begin with the foundation of your marketing plan—your goals. Be clear on what you really want to achieve this year for your business. Let these goals be something you can identify with this will enable you to stick to them for a longer time no matter what challenges you are facing in your business.

Some of your major marketing goals can include the following:

1.       Target getting high web traffic to your main site.

2.       Create a strong brand awareness.

3.       Be the authority in your niche

4.       Create loyalty with existing customers.

5.       Increase new clients.

6.       Build a better network.

Plan Your budget

Marketing can be very expensive—from staffing to the marketing activities. But you can plan ahead and work smart to take advantage of every penny you spend on your marketing activities. You can read Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business.

Here are some of the major areas where you can set your budget:

1.       Content creation

2.       Research

3.       Email marketing.

4.       Social Media Management

5.       Website maintenance

 

Plan your content

Ever heard of the statement, “Content is king?” Well, it is true. So you need to focus on this one in your marketing plan. Think of how you can use your content as a marketing tool and give value to others.  Remember that your content must be in line with your goals and your targeted niche.

You can present your content in various ways. You can choose blogging, use social networking sites, podcasts, webinars, vlogging, infographics and so much more. Be creative.

Your content can include the following:

1.       How-to and tutorial posts

2.       Profile and portfolio posts

3.       Case studies

4.       Comparison posts

5.       Real life stories

6.       FAQ's

7.       Interviews

8.       eBooks

9.       Special reports

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

Protect Your Health This Holiday Season

Posted on: December 11th, 2013 by Hayley James No Comments

If up to this point you have been keeping your personal life separate from your business life, then let me tell you there are times when these two must interconnect.

For instance, being healthy and feeling energized will definitely make a great impact on your professional life. If you have very low energy levels, it will show in your mood and be conveyed in your conversation.  This can greatly affect your business and interaction with others.

You don’t want to run your tattoo business with a very low energy level. More so during the holiday season when time can really fly so fast and your 'work-load' seems endless. The healthier you are, the healthier your tattoo business will be. Remember you need to take care of yourself so that you can take care of your tattoo business and your customers. Read more from my previous post on taking care of yourself and your tattoo business here.  

Protect your health and practice better fitness this holiday season so you and your tattoo business keeps functioning.

Let’s go back to the basics.

What we’ve been told when we were young still holds true. A balanced diet, enough rest and exercise will keep our energy high. It may sound simple. However, we often neglect these basic principles.

The stress levels can go higher during the holiday season with all the preparation, increased work-load, working longer hours, shopping, and even parties to attend.  If we let stress get in the way, this can be extremely detrimental to how our business performs.

The less stress we have to deal with, the more positive any situation can become. We can reduce and even eliminate stress by keeping ourselves in shape coupled with a proper diet.

We need to keep our energy on a high level. Remember, a person with high energy can be contagious. Even with the seemingly endless activities this holiday season, we can influence others to keep the excitement going by sustaining our own high energy.

If we are physically feeling good, there’s no way our emotions can go astray. Our emotional estate is connected with our physical health and vice versa. Therefore, let’s improve our frame of mind and the state of our body.

People tend to reciprocate to this energy. Everybody wants to be happy. One’s own moods can be influenced in the presence of someone with high vibration. With a lighter mood and a healthy body, you can improve your productivity— needed to generate bigger profits.

Image courtesy of stockimages / FreeDigitalPhotos.net