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Tattoo Business – Finding New Ways To Keep Costs Low

Posted on: June 30th, 2014 by Hayley James No Comments

tattoo businessPlanning to start a tattoo business with a low startup capital? It is possible because starting up a tattoo shop is one of the cheapest and easiest start-ups to do.  However, in case you are working to a tight budget, there are still some ways for you to be able to get started in the tattoo business.

Bulk Buying

In starting a tattoo business, there are required tools you need to buy to perform your services. Instead of buying tools one by one, why not buy them in bulk to get a discount. This can significantly reduce the amount of money required to buy all the tools and equipment you need.

Secondhand Workspace

Aside from tools, you would also need tables, chairs and other important things required to perform your tattoo services effectively. These things can be very expensive when you buy them brand new. Perhaps, opting for secondhand versions of them will do the trick.

A Free Way To Advertise

You need to market your business to get clients and be profitable. Word-of-mouth advertising can be one of the most efficient ways to do just that.  Another way is to look for opportunities for free publicity.  Attend business and community events in your area and where possible ask to be speaker at these events.  Notify your local newspaper and invite them to interview you and take photo's of you at the event on the day so they can publish the article as a free editorial in their next publication.  Journalists are always looking for news worthy stories and by you notifying them, you are making their job easier.  The best thing is this type of marketing is not only effective, it is also 100% free.

There are various ways to cut the cost of your tattoo business even while in the startup process to marketing your company.

Learn more and earn more in your tattoo business

Posted on: March 19th, 2014 by Hayley James No Comments

Change seems to happen in a blink of an eye now a days. From technology to education, from business to global competition, if you don’t think seriously about yourself and your business, it will be harder and harder for you to compete and survive.

In order for you to thrive and not just survive you must address and give your utmost attention to the work that you will be doing one, three, and five years from today.  Plan ahead to keep afloat so you don't drown in a sea of change.

Think what your business will look like five years from today. Since the so-called experts in your field are probably multiplying every year, this means that if you don’t keep up, your knowledge and your ability is becoming obsolete each year.  Remember when tattoo designs were merely flat? Now, the trend is in 3D designs that seem to jump out on you with so much dynamism and life?

You need to ask yourself, “What do I need to do today so that I will be just as valuable and even more tomorrow or the next five years from now?”

Then, boom! There’s your answer—learn more to earn more.

At present, what seems to be at play are knowledge and the ability to apply that knowledge to achieve results.  That’s how you give value to others. And that’s how others will be willing to pay a premium for your products and services.

Position yourself in a way that you continue to rise above your competition in your tattoo business. Five to ten years from now, the men and women who are very good at what they do are the ones who will be able to lead.

To earn more, it is an imperative that you learn more.  Learn and practice something new and different in your industry. By the time the future becomes the now, then you have spent almost thousands of hours perfecting your craft.

Consistently learn more and let your knowledge double through continuous self development.  This will be your most valuable asset.  As you build this asset, you also stop yourself from deteriorating physically, emotionall and mentally. Learning more is really preparing yourself to earn more.  Develop the knowledge and skills that you need to contribute and make a name for yourself in your field.


Image courtesy of Stuart Miles /

3D Tattoo Designs

Posted on: February 28th, 2014 by Hayley James No Comments

3D tattoo designs are the "in" thing for 2014. They look real and ready to jump out at you. A tattoo artist's level of precision and skill will really be tested doing these designs.

We have discovered really amazing 3D tattoo designs on the net. And OMG! They're so amazing… the creativity of people has really reached its platinum age. See some of the designs we like.

How to plan your marketing in your tattoo business for the next 12 months

Posted on: January 11th, 2014 by Hayley James No Comments

One thing I realized after a few hits and misses, it is not really about finding the right methodology, it is more about planning your marketing and acting on it that adds up to true success in the long-term.

Think about it—the facets of marketing is evolving as we speak. What we thought works yesterday may not actually work today. It is dynamic and if we are not ready to adapt to its changes, then we are left out in the cold.

But if we develop a marketing plan, then we can adapt it if there are unforeseen changes. Then, we are not left in the dark coping and groping not knowing what direction to go in because we did not make a road map to where we wanted to go in the first place.

With the opening of 2014, this is the best time to review your plans and update. Consider the following while you create your marketing plan for the next 12 months.

Set your major goals

Begin with the foundation of your marketing plan—your goals. Be clear on what you really want to achieve this year for your business. Let these goals be something you can identify with this will enable you to stick to them for a longer time no matter what challenges you are facing in your business.

Some of your major marketing goals can include the following:

1.       Target getting high web traffic to your main site.

2.       Create a strong brand awareness.

3.       Be the authority in your niche

4.       Create loyalty with existing customers.

5.       Increase new clients.

6.       Build a better network.

Plan Your budget

Marketing can be very expensive—from staffing to the marketing activities. But you can plan ahead and work smart to take advantage of every penny you spend on your marketing activities. You can read Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business.

Here are some of the major areas where you can set your budget:

1.       Content creation

2.       Research

3.       Email marketing.

4.       Social Media Management

5.       Website maintenance


Plan your content

Ever heard of the statement, “Content is king?” Well, it is true. So you need to focus on this one in your marketing plan. Think of how you can use your content as a marketing tool and give value to others.  Remember that your content must be in line with your goals and your targeted niche.

You can present your content in various ways. You can choose blogging, use social networking sites, podcasts, webinars, vlogging, infographics and so much more. Be creative.

Your content can include the following:

1.       How-to and tutorial posts

2.       Profile and portfolio posts

3.       Case studies

4.       Comparison posts

5.       Real life stories

6.       FAQ's

7.       Interviews

8.       eBooks

9.       Special reports

Image courtesy of Stuart Miles/

How to develop a Customer Loyalty Program for your continued tattoo business success

Posted on: October 10th, 2013 by Hayley James No Comments

A customer loyalty program in your tattoo business can attain the goal of encouraging customer loyalty and retention and hopefully repeat purchases if this is managed properly.  Otherwise the set-up and administration will just be another cost of doing business.

Your loyalty program must be a dynamic process in which you must continually examine if it addresses your customers' needs.

Here are some of the underlying principles to develop a loyalty program for you tattoo business and make it successful.

Encourage customer participation

Your loyalty must foster interaction from your customers. It goes beyond their acceptance of a loyalty card and forgetting about it later on. Create perks that will have an emotional connection to your customers, create a need for them to use the program.

Consider a win-win value proposition

Develop a program that can give the  highest value for your customers but have the lowest cost for your business. By doing this, you’ve created a win-win situation in which you and your customers will be receiving something of value.

Invest on customer data

Nowadays, you can have access of gathering information and list building easily. Capitalize on the availability of new technology and you will discover these programs will enable you to know what your customers really value.  With the latest technology, you have at your disposal the opportunity to learn about your customers as never before.

Establish segments or tiers in your customers loyalty program

Your loyalty program must make sense to your customers. And to have distinction can really help in matching your program's structure to the needs of the customers.

Address your customers’ desires for choice and fairness

You must be flexible in giving out the perks for your loyalty program. While the rewards should always make sense within the context of your brand, your customers will appreciate knowing that they are not confined to a particular set of rewards. It will also be extremely important that your customers will feel that they have earned their rewards. The perks must correspond with the amount of effort they have extended to earn the loyalty program.

Be creative in your rewards

Your loyalty programs must establish differentiation where rewards are concerned.  Avoid offering the same rewards as your competitors do. By looking at what your competitors are giving and doing the same thing, there will be a tendency that your loyalty program won't be achieving the basic goal of addressing the needs of your customers.

Image courtesy of Jeanne Claire Maarbes/


How To Keep Yourself Motivated In Your Tattoo Business Everyday

Posted on: September 19th, 2013 by Hayley James No Comments

In truth, you won't wake up in your tattoo business everyday with enthusiasm. There will be days when you become skeptical. Or worse, there will be times when you really want to throw in the towel and give up.

But it's what they use to say, success is usually just one step away from when you said, "No more!" And you don't want that, do you? You don't want to live regretting what might have happened if only you had kept on moving forward. What could have happened if you stayed motivated and persevered despite all of the difficult times?

Here are a few tips to keep you motivated in your tattoo business everyday:

  • See yourself attaining realistic goals


    While it is good to set high goals, aim at something realistic and attainable when you are still taking your baby steps. At the beginning of your ventures, set smaller and achievable goals. Every time you achieve these small successes,  you will be able to highlight these and be inspired push yourself further. Motivate yourself through these and celebrate.

  • Focus Your Mind on Your Dreams


    Your reality will be presenting a different scenario from your dreams if you haven't connected the gap yet between the present and where you want to be. Often times, it will appear difficult.  Even if you see that dream not happening soon, keep on moving forward. Focus on the dream and not what is happening right now for nothing will stay permanent.

  • Get into Inspired  Action


    With the happy thoughts generated through seeing your dreams coming to fruition, you will be motivated towards inspired action. It is only through this that "doing" brings out results and it will keep you charged up. Never act from other rationale other than the inspiration that prompts you to make it effortless.

  • Don't beat yourself  for the mistakes you've made


    Don't beat yourself up every time you make a mistake. Learn the lesson from a mistake and use  this to avoid making the same mistake again.

  • Be with like-minded individuals


    You would want to be with people who will motivate you rather than crash your spirits.  Associate yourself with people who are driven and success-oriented and embrace their way of thinking and philosophy. Let their positive vibration be an inspiration to you.

  • Don't Forget to Reward Yourself


    You will need more than a pat on the back every time you achieve something. Reward yourself with something great. You deserve it. You are the most important aspect of your tattoo business.

Image courtesy of Stuart Miles /

Time management – Getting ‘Things’ Done In Your Tattoo Business

Posted on: September 12th, 2013 by Hayley James No Comments

You can't get things done in your tattoo business by smashing your clock, hoping time will stop and you can go on and on with your workload.

However, with proper time management, you will realize that you can even work for a less in time but produce more. Sounds good?

Well, you need the skill of time management. These are a set of techniques that enableyou to function effectively despite any pressure of daily life. Strategies that when observed routinely will become habits for success – skills utilized by the highest achievers in all walks of life, may it be in business, sports and entertainment or public service.

How about trying it in your tattoo business?

The foundation of time management is not about spending time in a frenzy of activities but a shift in priorities and focusing on doing the right things. It is concentrating on results and not on just being busy.  We all know the feeling  achieve very little despite of a lot of activity..

Have you heard of the 80:20 Rule? The 80:20 Rule is inspired by the Pareto Principle which states that 80% of unfocused effort creates only 20% results. And the remaining 80% are products attained with only 20% of the effort. So, why not focus on achieving more by doing less.

By observing the 80:20 Rule, you can optimize your effort so that you can focus as much of your time and energy as possible on the high payoff tasks. This helps you attain the greatest benefit possible with the limited amount of time available to you. And this is done by doing what you are good at and delegating other tasks which you know will give you mediocre results if you do it yourself.

Knowing your priorities is the crucial technique you need in order to maximize the very best use of your own efforts. If you prioritize you will be able to create the space that will produce tranquility in your life. This will enable you to focus your energy and attention on the things that you do best and really matter.

You need to budget your time where it is most-needed and most wisely spent, which in turn will free you from less important tasks that can be delegated to people concerned, attended to at a later date or dropped if deemed insignificant.

Proper time management will help you organize things, reduce stress, and move you towards attaining a successful productive tattoo business. It will effectively help you to choose what to work on and when rather than produce nothing at all at the end of the day. This is very important if you're to produce results of any real value.

Without time management you are lost. You don't want to be buried in what seemingly are endless list of competing demands, would you?

Now, rate yourself—do you know how to manage your time? Or do you find yourself swamped with too much workload and little time to do them?

Image courtesy of stockimages /

Laser Tattoo Surgery -The Most Effective Form Of Tattoo Removal.

Posted on: April 23rd, 2013 by Hayley James No Comments

According to the American Society for Aesthetic Plastic Surgery, the number of people undergoing laser tattoo removal increased by 43 percent from 2011 to 2012.

Until Laser therapy was available, the only procedures available caused so much trauma to the skin that they left scars just as large and offensive as the original design.

Salabrasion  now considered an out-dated method which involves numbing the area with a local anesthetic then applying a solution of tap water and table salt.

Dermabrasion – a more modern version of salabrasion where a rotary abrasive instrument is used to peel off the pigmented skin.

Tissue Expansion – a procedure where a balloon is placed under the dermis and is slowly inflated.  This stretches the skin and forces cells to divide rapidly.  Then the tattoo is cut out and the new skin is used to cover the excised flesh leaving a linear scar.

Staged Excision – perhaps the most invasive option where the skin is cut into with a scalpel to remove the pigmented sections before the area is closed with stitches.  The technique was more successful on small tattoos as larger ones required a skin graft.

Laser Surgery – the heat generated from the laser beam breaks pigments in the cells of the dermis into small particles effectively breaking down ink without damaging the surrounding skin. Over-time, the pigment is absorbed by the body's immune system.

However there are risks associated with the removal of a tattoo with Laser therapy.

There is a possibility of hyperpigmentation, which is an abundance of color in the skin at the treatment site and /or hypopigmentation, a lack of color at the site, or lightening of the skin.   Although the procedure can be performed on any area of the body, areas such as the feet and hands, where the skin is thinner do carry a greater risk of skin lightening and scaring.

The number of treatments required to remove the tattoo will also vary depending of the size and type of ink and the laser equipment used.  This in turn will have a direct impact on the overall cost to remove the tattoo. 

Time is another factor to consider when wanting a tattoo removed as generally a four to six week healing interval will be required between treatments. Therefore, a large tattoo that requires 12 or more treatments could take up to a year-and-a-half to fully remove.

The color of the ink and the quality of the tattoo also play a role in how effective laser removal can be. Black ink absorbs all laser wavelengths which makes it the easiest to treat. Blue is also fairly easy while green and yellow are the hardest. Generally the older and more faded the tattoo the easier it will be to remove.

The good news is, advances in laser technology is progressing quickly and with that, the number of treatments required to remove the tattoo is becoming less, however, one of the main downsides to having the procedure is that it is still very painful.  But, when you weigh up the pros and cons, laser tattoo removal today is the most proven method in breaking down the ink of an unwanted tattoo. 

Are You An Aspiring Tattoo Artist Wanting To Succeed In The Tattoo Industry?

Posted on: March 6th, 2013 by Hayley James No Comments

Your Health & Safety In Your Tattoo Business

Posted on: January 27th, 2013 by Hayley James No Comments