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Archive for the ‘tattoo design’ Category

Managing your time and energy in your tattoo business

Posted on: May 9th, 2014 by Hayley James No Comments

Manage your time and energy too. Discover how. Watch on as Hayley James shares her strategies and tips to keep on growing, thriving and earning more in your tattoo business.

Learn more and earn more in your tattoo business

Posted on: March 19th, 2014 by Hayley James No Comments

Change seems to happen in a blink of an eye now a days. From technology to education, from business to global competition, if you don’t think seriously about yourself and your business, it will be harder and harder for you to compete and survive.

In order for you to thrive and not just survive you must address and give your utmost attention to the work that you will be doing one, three, and five years from today.  Plan ahead to keep afloat so you don't drown in a sea of change.

Think what your business will look like five years from today. Since the so-called experts in your field are probably multiplying every year, this means that if you don’t keep up, your knowledge and your ability is becoming obsolete each year.  Remember when tattoo designs were merely flat? Now, the trend is in 3D designs that seem to jump out on you with so much dynamism and life?

You need to ask yourself, “What do I need to do today so that I will be just as valuable and even more tomorrow or the next five years from now?”

Then, boom! There’s your answer—learn more to earn more.

At present, what seems to be at play are knowledge and the ability to apply that knowledge to achieve results.  That’s how you give value to others. And that’s how others will be willing to pay a premium for your products and services.

Position yourself in a way that you continue to rise above your competition in your tattoo business. Five to ten years from now, the men and women who are very good at what they do are the ones who will be able to lead.

To earn more, it is an imperative that you learn more.  Learn and practice something new and different in your industry. By the time the future becomes the now, then you have spent almost thousands of hours perfecting your craft.

Consistently learn more and let your knowledge double through continuous self development.  This will be your most valuable asset.  As you build this asset, you also stop yourself from deteriorating physically, emotionall and mentally. Learning more is really preparing yourself to earn more.  Develop the knowledge and skills that you need to contribute and make a name for yourself in your field.

 

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

3D Tattoo Designs

Posted on: February 28th, 2014 by Hayley James No Comments

3D tattoo designs are the "in" thing for 2014. They look real and ready to jump out at you. A tattoo artist's level of precision and skill will really be tested doing these designs.

We have discovered really amazing 3D tattoo designs on the net. And OMG! They're so amazing… the creativity of people has really reached its platinum age. See some of the designs we like.

Tattoo Artist Interview On How To Be A Successful Tattoo Artist

Posted on: February 19th, 2014 by Hayley James No Comments

Tattoo Artist Interview on How To Be A Successful Tattoo Artist

Sasha Cox  is a successful tattoo artist from the Ink Garage Tattoo Studio.

This is the first Tattoo Artist Interview in a series on How To Be A Successful Tattoo Artist. My aim is to provide tattoo artists with a platform to share success stories and feature their tattoo business and for lovers of tattoos to get behind-the-scenes access to the tattoo world.

When it comes to the tattoo artist who will permanently engrave your skin, someone like Sasha demonstrates throughout this interview she not only has the skills to turn the tattoo design of your dreams into a reality on your skin, she also has all the right attributes too.

 

 

 

 

Grab a Copy of my FREE Report
“How To Choose The Best Tattoo Artist”

 

 

 

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For more Tattoo Artist Interviews on How To Be A Successful Tattoo Artist don’t forget to leave your comments AND if you would like to be interviewed as a Guest Tattoo Artist for future Video Interviews I would love to here from you.

How to develop a Customer Loyalty Program for your continued tattoo business success

Posted on: October 10th, 2013 by Hayley James No Comments

A customer loyalty program in your tattoo business can attain the goal of encouraging customer loyalty and retention and hopefully repeat purchases if this is managed properly.  Otherwise the set-up and administration will just be another cost of doing business.

Your loyalty program must be a dynamic process in which you must continually examine if it addresses your customers' needs.

Here are some of the underlying principles to develop a loyalty program for you tattoo business and make it successful.
 

Encourage customer participation

Your loyalty must foster interaction from your customers. It goes beyond their acceptance of a loyalty card and forgetting about it later on. Create perks that will have an emotional connection to your customers, create a need for them to use the program.

Consider a win-win value proposition

Develop a program that can give the  highest value for your customers but have the lowest cost for your business. By doing this, you’ve created a win-win situation in which you and your customers will be receiving something of value.

Invest on customer data

Nowadays, you can have access of gathering information and list building easily. Capitalize on the availability of new technology and you will discover these programs will enable you to know what your customers really value.  With the latest technology, you have at your disposal the opportunity to learn about your customers as never before.

Establish segments or tiers in your customers loyalty program

Your loyalty program must make sense to your customers. And to have distinction can really help in matching your program's structure to the needs of the customers.

Address your customers’ desires for choice and fairness

You must be flexible in giving out the perks for your loyalty program. While the rewards should always make sense within the context of your brand, your customers will appreciate knowing that they are not confined to a particular set of rewards. It will also be extremely important that your customers will feel that they have earned their rewards. The perks must correspond with the amount of effort they have extended to earn the loyalty program.

Be creative in your rewards

Your loyalty programs must establish differentiation where rewards are concerned.  Avoid offering the same rewards as your competitors do. By looking at what your competitors are giving and doing the same thing, there will be a tendency that your loyalty program won't be achieving the basic goal of addressing the needs of your customers.

Image courtesy of Jeanne Claire Maarbes/ FreeDigitalPhotos.net

 

The Art of Self Promotion – How to ‘tell’ your story to attract customers to your tattoo Business

Posted on: October 2nd, 2013 by Hayley James No Comments

What do you think of self-promotion in your tattoo business?

There are various reasons why a lot of business owners do not want to promote themselves. It almost seems embarrassing and even sickening for them to “sell” themselves. Perhaps, it's because of the idea that they don't feel worthy. While they believe in their skills as an artist, at the back of their minds, there is doubt.

Yes, it is so easy to believe that people don’t want to hear about you raving on about yourself or your skills. And it is often easier to undervalue your talent.

But I tell you, the one thing that successful entrepreneurs have compared to the mediocre ones is their confidence to promote themselves.

So work at your shyness and the mindset of not being worthy. In business you will profit more if you are willing to sell yourself.

Here are some ways you can promote yourself and your business:

1. Stamp your name in your business

You may be thinking, if this doesn't work at all, everybody will remember my name and associate it to a failed tattoo business. Then, I would be like walking with a tattoo on my forehead which says, "LOSER!"

Do not be afraid to use your name in your business so that people will know who they are dealing with. It will be easier for your customers to associate your product with you and say, “You know, I trust him/her; I’m going to do business with him/her.”

2. Include an image of yourself in your marketing

Aside from your logo in your business marketing, it will be a big factor to include your image or a profile picture.  It pays to see who you are dealing with. Use a profile picture that people can easily recognize as you. Include your story and how you got into the tattoo business in as many of your marketing pieces as you can. This way, people will get to know you a little bit and consider what you are offering.

3.Maintain a blog

Blogging is a great tool for marketing. This is the venue where you can give more value and share yourself to your customers.  Start posting on a monthly basis if you like.  If you get the hang of it, you can update and post on a weekly basis. Maintaining a blog is your ongoing communication with people and can be a great way to promote yourself.

People will be able to get to know you and see your designs. And if they are able to identify with your work, then you have earned possible clients. 

Self-promotion is in itself an art. It is one of the most important things you can learn and implement as a business owner. It may not feel comfortable in the beginning. However, think of what you can achieve once you start to implement the skills on how to effectively promote yourself.  You can gain new customers by telling them about your products and services.  You only need to be unabashed and do it despite any initial fear of promoting yourself.

Image courtesy of Stuart Miles/freedigitalphotos.net

Your Dream Tattoo Design Can Start Small!

Posted on: March 27th, 2013 by Hayley James No Comments

Tattoo Designs
You have a basic idea for your tattoo design but you may have something small in mind. Don't worry because you can always have it tattooed then come back later and have more added on.  That is one of the best things about small tattoos – they can always be added to later.  This can be a great thing if you want to try a smaller tattoo first, and then decide whether or not you want to get it bigger.  If you start with a fraction of your dream design, you can always finish it up later on.

Whatever tattoo design you choose, your dream design should be very important, and hold meaning.  This way, every time you look at it – you’ll be reminded of that special moment in time and you’ll never forget about your first tattoo.

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Minimizing The Pain Of Tattoos

Posted on: March 21st, 2013 by Hayley James No Comments

Tattoos involve piercing into skin, which almost always involves pain.  No matter how big or how small the tattoo may be or where it is located, you can expect to feel some pain.  The overall amount of pain you experience though, all depends on your tolerance.  If you have a high pain tolerance, you may feel next to nothing during the entire process.

When you get a tattoo, the needles will puncture your skin at very fast rates and variable depths.  The outline of the tattoo is easily the most painful, as the needles will be used to create a black line that will stand out on the tattoo.  This part need to be inserted fairly deeply and carefully to ensure that it’s done correctly.  The shading of the tattoo normally isn’t painful, although it depends on the penetration depth and effect that you desire.

Normally, the pain you feel is a slight burn or scratching feeling.  If the tattoo is going to be on an area where there is less bone and tissue such as the wrist or chest, the pain will be a bit more intense.  Areas like the arms and legs however, normally aren’t that painful.  Areas such as these have more tissue and muscle, which will lessen the amount of pain you feel.

Minimize the pain when getting a tattoo 

Even though some pain is to be expected, there are ways that you can minimize the pain.  Below are some tips that will help you deal with the pain.

1.  Never show up to a get a tattoo on drugs or drunk.  This will thin out your blood, causing you to bleed more.

2.  Always choose a tattoo artist that you are comfortable around.  If you have confidence in your artist you can minimize the pain a great deal.

3.  Show up at the studio with sheer determination.  You should accept the fact that the tattoo will take time.  Quality work is an art – and should never be rushed.

4.  If the pain becomes too much to bear, you should let your tattoo artist know immediately.  He will allow you to take a break, or stop and come back later.  You can always break up your sessions, as tattoos don’t need to be finished immediately.

5.  To ease your mind, listen to music.  This way, you can take your mind to a different place and focus on something other than the tattoo.

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Free Tattoo Designs – Are They Worth it?

Posted on: February 26th, 2013 by Hayley James No Comments

flash, tattoo designsIf you give it some thought, you may begin to wonder if free tattoo designs are actually worth it in the end.  The fact of them being free is always great, although you may wonder if the design is something you would like to display permanently on your body.  When you show your new tattoo to friends, they may think negative thoughts when you tell them that you got the design free off the Internet.  Each and every time you show your tattoo people will want to know about the message and the design, which you’ll probably need to think about.  Like us on facebook. Go to http://www.facebook.com/TattooBusinessForProfit

 

 

Find Hidden Cash In Your Tattoo Business

Posted on: October 22nd, 2012 by Hayley James No Comments

Discover 7 Secrets To Uncovering Hidden Cash In Your Tattoo Business. 

Over the next seven weeks I will share my Top 7 Tips with you to help you prepare and plan so you can have your best trading figures ever as a Tattoo Artist.  These strategies will help you increase your sales and can be implemented at anytime throughout the year.  
Here are my first 3 Tips.

Tip 1.

If your Tattoo Business was trading this time last year, send all your clients who came to you to get inked during this time an Email, SMS or Facebook message offering them an incentive to visit you again.  Remember to add a ‘Call to Action’ – something like; Call by Friday and you receive FREE after care skin lotion with every Tattoo Design.

Tip 2.

Partner with your local business i.e, florist, hair salon, surf shop, sports store, motor bike shop and offer to cross promote each other’s businesses.

If any of their customers spend $50 or more their staff can give them your business card with a special offer written on the back (preferably something for FREE).  Instruct them to explain to their customers – Thank you for shopping with us today, as you have spent over $50 I’d like to give you a gift card from (your tattoo studio name) we are partnering with them this month and are cross promoting each other’s businesses.  

Tip 3.

Revamp and review your window display and/or A-Board from the outside and think like your prospective customers – now how does it look?  Use Christmas decorations to reflect your personality, have fun with it but make sure your display is still neat and appealing.  Make it easy for people to come in and buy with signs and messages like; “Gifts for Her”, “Gifts for Him”, “Ask Us About Our Tattoo Gift Vouchers!”