tattoo designs Archives - Tattoo Business For Profit Archive - Tattoo Business For Profit tattoo designs Archives - Tattoo Business For Profit

Archive for the ‘tattoo designs’ Category

How to develop a Customer Loyalty Program for your continued tattoo business success

Posted on: October 10th, 2013 by Hayley James No Comments

A customer loyalty program in your tattoo business can attain the goal of encouraging customer loyalty and retention and hopefully repeat purchases if this is managed properly.  Otherwise the set-up and administration will just be another cost of doing business.

Your loyalty program must be a dynamic process in which you must continually examine if it addresses your customers' needs.

Here are some of the underlying principles to develop a loyalty program for you tattoo business and make it successful.
 

Encourage customer participation

Your loyalty must foster interaction from your customers. It goes beyond their acceptance of a loyalty card and forgetting about it later on. Create perks that will have an emotional connection to your customers, create a need for them to use the program.

Consider a win-win value proposition

Develop a program that can give the  highest value for your customers but have the lowest cost for your business. By doing this, you’ve created a win-win situation in which you and your customers will be receiving something of value.

Invest on customer data

Nowadays, you can have access of gathering information and list building easily. Capitalize on the availability of new technology and you will discover these programs will enable you to know what your customers really value.  With the latest technology, you have at your disposal the opportunity to learn about your customers as never before.

Establish segments or tiers in your customers loyalty program

Your loyalty program must make sense to your customers. And to have distinction can really help in matching your program's structure to the needs of the customers.

Address your customers’ desires for choice and fairness

You must be flexible in giving out the perks for your loyalty program. While the rewards should always make sense within the context of your brand, your customers will appreciate knowing that they are not confined to a particular set of rewards. It will also be extremely important that your customers will feel that they have earned their rewards. The perks must correspond with the amount of effort they have extended to earn the loyalty program.

Be creative in your rewards

Your loyalty programs must establish differentiation where rewards are concerned.  Avoid offering the same rewards as your competitors do. By looking at what your competitors are giving and doing the same thing, there will be a tendency that your loyalty program won't be achieving the basic goal of addressing the needs of your customers.

Image courtesy of Jeanne Claire Maarbes/ FreeDigitalPhotos.net

 

The Art of Self Promotion – How to ‘tell’ your story to attract customers to your tattoo Business

Posted on: October 2nd, 2013 by Hayley James No Comments

What do you think of self-promotion in your tattoo business?

There are various reasons why a lot of business owners do not want to promote themselves. It almost seems embarrassing and even sickening for them to “sell” themselves. Perhaps, it's because of the idea that they don't feel worthy. While they believe in their skills as an artist, at the back of their minds, there is doubt.

Yes, it is so easy to believe that people don’t want to hear about you raving on about yourself or your skills. And it is often easier to undervalue your talent.

But I tell you, the one thing that successful entrepreneurs have compared to the mediocre ones is their confidence to promote themselves.

So work at your shyness and the mindset of not being worthy. In business you will profit more if you are willing to sell yourself.

Here are some ways you can promote yourself and your business:

1. Stamp your name in your business

You may be thinking, if this doesn't work at all, everybody will remember my name and associate it to a failed tattoo business. Then, I would be like walking with a tattoo on my forehead which says, "LOSER!"

Do not be afraid to use your name in your business so that people will know who they are dealing with. It will be easier for your customers to associate your product with you and say, “You know, I trust him/her; I’m going to do business with him/her.”

2. Include an image of yourself in your marketing

Aside from your logo in your business marketing, it will be a big factor to include your image or a profile picture.  It pays to see who you are dealing with. Use a profile picture that people can easily recognize as you. Include your story and how you got into the tattoo business in as many of your marketing pieces as you can. This way, people will get to know you a little bit and consider what you are offering.

3.Maintain a blog

Blogging is a great tool for marketing. This is the venue where you can give more value and share yourself to your customers.  Start posting on a monthly basis if you like.  If you get the hang of it, you can update and post on a weekly basis. Maintaining a blog is your ongoing communication with people and can be a great way to promote yourself.

People will be able to get to know you and see your designs. And if they are able to identify with your work, then you have earned possible clients. 

Self-promotion is in itself an art. It is one of the most important things you can learn and implement as a business owner. It may not feel comfortable in the beginning. However, think of what you can achieve once you start to implement the skills on how to effectively promote yourself.  You can gain new customers by telling them about your products and services.  You only need to be unabashed and do it despite any initial fear of promoting yourself.

Image courtesy of Stuart Miles/freedigitalphotos.net

Are You An Aspiring Tattoo Artist Wanting To Succeed In The Tattoo Industry?

Posted on: March 6th, 2013 by Hayley James No Comments

Free Tattoo Designs – Are They Worth it?

Posted on: February 26th, 2013 by Hayley James No Comments

flash, tattoo designsIf you give it some thought, you may begin to wonder if free tattoo designs are actually worth it in the end.  The fact of them being free is always great, although you may wonder if the design is something you would like to display permanently on your body.  When you show your new tattoo to friends, they may think negative thoughts when you tell them that you got the design free off the Internet.  Each and every time you show your tattoo people will want to know about the message and the design, which you’ll probably need to think about.  Like us on facebook. Go to http://www.facebook.com/TattooBusinessForProfit