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The Importance Of Being Guided By A Tattoo Business Specialist

Posted on: June 24th, 2014 by Hayley James No Comments

The increase of tattoo shops is not a surprising thing as most people today have already embraced the idea that tattooing is a form of art and not a satanic act. However, although there are an impressive number of tattoo parlors available for service, the fact remains that 95% of start-up’s will fail within the first year. So how do you learn how to be in the successful 5% group and make money from your passion and skill as a tattoo artist? Apply a strategic marketing plan for a tattoo business to help reach your goals.

Perhaps the best way to prevent your business from going backwards in the first place is to seek the advice of an expert in the tattoo business. Fortunately, anyone can get help from tattoo business specialists, because most of these experts are available on the web or could be offering a step-by-step guide eBook dedicated to help young entrepreneurs who are in the tattoo business field.
Advantages of Knowing the Basics

Unquestionably, being guided by the right information regarding running a tattoo business can immediately provide a positive effect to the business. The following details will give a glimpse to the benefits of this.

  • Know the right location to put-up your tattoo shop. Location plays a vital role in the success of a business, so make sure the location is right for your target market.
  • Know how to improve services. A common mistake of tattoo artists is that after starting their tattoo business and achieving a degree of success they neglect the need to constantly evaluate and upgrade their services. Often to be caught off-guard by their competitors.
  • Be the best in your area. The best benefit you can get from acquiring the guidance of an expert in the tattoo business is becoming the go-to tattoo shop in your area, which of course translates to profit-increase.

The Makings Of A Good Tattoo Artist

Posted on: June 16th, 2014 by Hayley James No Comments

Have you ever thought of being a tattoo artist? If you’ve got raw talent, all you need is to undergo training, get the support that you need and you’ll be ready to go. The competition in this industry has become very tight in the last couple of years and if you don’t have the passion to go on, you’d only get your heart broken. Can you survive the competition? Yes you can. Read along to find out the makings of a good tattoo artist and what makes the profession worthwhile to pursue.

Fame and Money

Tattooing has become so popular that in the last couple of years, its business has doubled, if not tripled. You might think that only the most popular artists are able to nail it because they already have a name for themselves. This may be true now but you might be forgetting that these expert tattoo artists were once novice ones. They didn’t get on top because they were born with the talent. Their raw talent plus their passion for the arts coupled with hard work has made them successful in their own right; thus, there is hope for you. Enhance those skills and you’d get the fame and money too.

Skills Set

Have you got the skills set needs to become a great tattoo artist? There’s a book that can help you determine whether you are up for the job or not. Your basic drawing skills can be developed into real artistry with practice and add-on knowledge that you get out of reading. Everyone who can see your work will tell you that you’ve got real potential and that’s the push that you need to make things happen. As long as you have the heart to make it happen and the burning desire to improve your skills set, you can be the best tattoo artist in the world. 

Inking It – A Guide To Unlock The Financial Wealth In The Tattoo Industry

Posted on: June 16th, 2014 by Hayley James No Comments

tatIf you happen to be good at drawing and designing, and you intend to translate these skills into loads of cash, what could be better than to ride the popularity of the tattoo-industry and start a tattoo shop in your area?

Gone are the days when tattooing was seen as a demonic practice. In fact, today, the majority of people in a community sees tattooing as a form of art or an artistic way of expressing one’s self. Because of this, the number of tattoo parlors or tattoo studio's as they are now being called is continually increasing. But, sadly, most tattoo businesses do not last due to their failure to meet their financial quota. So if you are one of the many who aspires to be a tattoo artist and dreams to make a living out of it, be aware that there's an available eBook which contains significant information in regards to the step-by-step process from becoming a tattoo artist to starting your own tattoo shop. The eBook is not-free, but the price is only a little investment in order to transform your future tattoo studio as the next-big-thing in your local region or even internationally.

The main benefit of having access to the vital information listed in the ‘Inking It’ eBook is non-other than business success. As previously mentioned, this eBook can make your tattoo business into a money- generating-machine. With the Inking It guidelines, it doesn’t matter if you are not an expert in running a tattoo business, as it is designed to serve as a tool not only to experts but to newbies like you.

Not everyone has been given the chance to make money out of their hobbies. So if you have the talent and passion in drawing and designing, don’t hesitate to make these skills your key to unlock the financial wealth hidden in the tattoo industry.


Managing your time and energy in your tattoo business

Posted on: May 9th, 2014 by Hayley James No Comments

Manage your time and energy too. Discover how. Watch on as Hayley James shares her strategies and tips to keep on growing, thriving and earning more in your tattoo business.

Energy Management vs Time Management in Your Tattoo Business

Posted on: April 12th, 2014 by Hayley James No Comments

Most business owners think that no matter how much time they spend and how much work they have to juggle, they are thriving in their business because of the cultural idea of time management.

Well, who has not adhered to the idea, at one point or another, that proper time management is what you really need to get multiple tasks completed?

Most regular business owners have a routine. This routine can include serving their clients, booking them into an appointment, entertaining calls from two to three phone lines—not to mention receiving and sending from their fax. They even get to complete the company's newsletter and write their own advert at the same time. And more tasks wait for them to complete like reading the mail and responding to them, preparing invoices and paying accounts, training new personnel and so it goes on. Notice that they do EVERYTHING regularly in running their business!

However, a smart business owner concentrates on energy management over and above time management. This allows for him to think of results as a function of energy, not time invested. Working energetically for a short period of time can complete more tasks than working for a long period of time multi-tasking, tired and distracted. Working yourself into low energy can actually make you accomplish less than if you rested.

It will be a waste of your precious time if you do the things you are not interested with, you don't know anything about and you don’t intend to be excellent at. Delegate them to someone who knows what he is doing.  And for the things you want to master and you are interested with, make it a priority to learn and practice it beyond what is necessary. Skill saves time.

You can work in bursts. Give yourself the time to completely focus on doing a task, then take a complete rest. Don't switch in between work and play—this will allow the tendency to prolong your "play" time.

Most importantly, give yourself the gift of rest and fun. Master the ability to recharge yourself because you need it. Remember that having fun for a time is a good advice for everyone. 

Image courtesy of Master isolated images /

Learn more and earn more in your tattoo business

Posted on: March 19th, 2014 by Hayley James No Comments

Change seems to happen in a blink of an eye now a days. From technology to education, from business to global competition, if you don’t think seriously about yourself and your business, it will be harder and harder for you to compete and survive.

In order for you to thrive and not just survive you must address and give your utmost attention to the work that you will be doing one, three, and five years from today.  Plan ahead to keep afloat so you don't drown in a sea of change.

Think what your business will look like five years from today. Since the so-called experts in your field are probably multiplying every year, this means that if you don’t keep up, your knowledge and your ability is becoming obsolete each year.  Remember when tattoo designs were merely flat? Now, the trend is in 3D designs that seem to jump out on you with so much dynamism and life?

You need to ask yourself, “What do I need to do today so that I will be just as valuable and even more tomorrow or the next five years from now?”

Then, boom! There’s your answer—learn more to earn more.

At present, what seems to be at play are knowledge and the ability to apply that knowledge to achieve results.  That’s how you give value to others. And that’s how others will be willing to pay a premium for your products and services.

Position yourself in a way that you continue to rise above your competition in your tattoo business. Five to ten years from now, the men and women who are very good at what they do are the ones who will be able to lead.

To earn more, it is an imperative that you learn more.  Learn and practice something new and different in your industry. By the time the future becomes the now, then you have spent almost thousands of hours perfecting your craft.

Consistently learn more and let your knowledge double through continuous self development.  This will be your most valuable asset.  As you build this asset, you also stop yourself from deteriorating physically, emotionall and mentally. Learning more is really preparing yourself to earn more.  Develop the knowledge and skills that you need to contribute and make a name for yourself in your field.


Image courtesy of Stuart Miles /

3D Tattoo Designs

Posted on: February 28th, 2014 by Hayley James No Comments

3D tattoo designs are the "in" thing for 2014. They look real and ready to jump out at you. A tattoo artist's level of precision and skill will really be tested doing these designs.

We have discovered really amazing 3D tattoo designs on the net. And OMG! They're so amazing… the creativity of people has really reached its platinum age. See some of the designs we like.

Why you should pay yourself first in your tattoo business

Posted on: January 29th, 2014 by Hayley James No Comments

Pay yourself first. That’s what the oldest sages of finances tell us to do. But we find it difficult to do so. Or we often ignore this fact.  When payday comes, the money is always used someplace else and finds its way elsewhere instead of paying ourselves first.

The thing is this could be a habit we can all learn regardless of whether you are in business or not—before you pay your bills, before you buy groceries, before you do anything else, set aside a portion of your income to pay yourself first which can also be converted into your savings. This habit if developed early can establish tremendous wealth.

So, why pay yourself first?

1.       When you pay yourself first, you’re giving priority to your most valuable resource—YOU! It’s a way to tell yourself that you are the most important aspect in your business. That without you your business won't thrive at all. And it's so true. So you deserve to be paid first and foremost. 

This can be a powerful motivator on your part. If you begin to treat yourself as someone important, it will empower you to be one. 

2.       Paying yourself first is a sign of a healthy financial habit and a healthy business. The usual equation is:

income – expenses = savings (or in the case of buisness – profit)

The problem with this scenario is usually having little (or nothing at all) left after you’ve paid the bills and other stuff. But if you arrange the order and place yourself to the front —

income-savings = expenses

then, you’re able to set the money aside for yourself before you find reasons to spend beyond your means.

3.       When you pay yourself first, you can use this money as your emergency fund or a cash buffer. Most financial advisers would tell you to have a six-month income emergency fund which you can use to deal with unexpected circumstances. Paying yourself first gives you the opportunity to raise this fund.

The real hindrance to developing the habit of paying yourself first is not finding the money to save. Many people think their salary is not enough. The truth is almost everyone can save at least 1% of their income. Even if some will say that saving this little is meaningless. And yet if you try to think about it, saving just 1% of your income, for the purpose of habit forming, is not an impossible feat at all.  Maybe next time you can try to pay yourself 3% or 5% from your income. Then, you can raise it up slowly.

The challenge therefore is not the money at all. It is you and your discipline to do it.

Image courtesy of Stuart Miles /


Verbal and non-verbal communication in your tattoo business

Posted on: November 27th, 2013 by Hayley James No Comments

Whether you deal with your customers or you deal with your staff in your tattoo business, communication comprises verbal and non-verbal. In percentages it looks like this:

  •          35% attitude (perception)
  •          15% content (words)
  •          50% non-verbal (impact)

You may be surprised; but what you say plays second fiddle to how you say it. Often times,  the attitude and perception of the person communicating determines how the message is conveyed.

So how do you manage communication for ongoing improvement?

For starters, improve your communication by putting yourself in the shoes of your customers or your staff and follow the golden rule. How you want to be treated as a customer or staff member is how you should treat others. It really pays off to use the right words at the right time to become a good communicator.

And what makes a great communicator? These are the underlying verbal and non-verbal aspects in communication which you need to become a great communicator:

Exchange of Ideas    

A great communicator acknowledges the reality that there must be an exchange of ideas and not just a one-way street of one's message. Try listening to your customer's ideas before you convey your own. The foundation of what you want to say is laid upon the other person’s needs.

The Intention of the Ideas      

The intention of your message must be clear. Your purpose must be direct. And it pays off if the intention is out of genuine desire to serve rather than to follow a set of protocols.

Give Your Attention     

Giving your attention and being able to listen to other people’s needs is a crucial skill. You also need to be able to try to understand what they mean by what they are saying even if you don't agree with it.


Everyone wants to be heard. People want to feel understood. If they are heard, which does not even mean necessarily agreed with.  You can show your empathy by placing yourself in the other person’s shoes. 

Successful communication leads to good business. It is rooted in the ability to measure other people’s  communication style and expectations and then to reflect and respond appropriately. 

Image courtesy of jscreationzs /

Taking care of yourself and your tattoo business

Posted on: November 13th, 2013 by Hayley James No Comments

A happy "you" results in a happy customer in your tattoo business. The happy person serving the customer NEEDS to take care of himself first before he can take care of his customers. In reality, you are there to serve and not to be served. You are the one who need to fill a certain expectation and not the other way around.

Therefore steps must be taken to make sure that you are being serviced too.  It is important that you continually address your emotional, physical and mental needs because you are serving your customers.

How to take care of yourself so that you can take care of your customers?

You have probably developed the habit of fulfilling everyone else’s needs before your own. You have probably been convinced to think that if you don’t take care of other people’s needs, you are going to lose your business and your customers.

We are not saying here that you do not take care of your customers. The line of reasoning is you do not put yourself in the backseat and ignore your needs because you are too preoccupied taking care of your customers. Take care of your needs before you take care of someone else.

Here are some practical things you often ignore which can tremendously help you recharge and regain your focus to serve your customers better: 

  • Don’t be everything to everybody. Learn to delegate. Learn to say "no."
  • Don't forget to give attention to your health and physical condition.
  • Continuously grow mentally. Engage your mind. Read a book. Learn a new skill. Spend time on a hobby.
  • Take care of your spiritual needs.
  • Spend time alone.  Create a "me" schedule apart from your daily routine.
  • Have fun.
  • Build relationships
  • Don't forget you are important, too.

Image courtesy of Stuart Miles/