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Tattoo Artist Interview On How To Be A Successful Tattoo Artist

Posted on: February 19th, 2014 by Hayley James No Comments

Tattoo Artist Interview on How To Be A Successful Tattoo Artist

Sasha Cox  is a successful tattoo artist from the Ink Garage Tattoo Studio.

This is the first Tattoo Artist Interview in a series on How To Be A Successful Tattoo Artist. My aim is to provide tattoo artists with a platform to share success stories and feature their tattoo business and for lovers of tattoos to get behind-the-scenes access to the tattoo world.

When it comes to the tattoo artist who will permanently engrave your skin, someone like Sasha demonstrates throughout this interview she not only has the skills to turn the tattoo design of your dreams into a reality on your skin, she also has all the right attributes too.





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For more Tattoo Artist Interviews on How To Be A Successful Tattoo Artist don’t forget to leave your comments AND if you would like to be interviewed as a Guest Tattoo Artist for future Video Interviews I would love to here from you.

How to develop a Customer Loyalty Program for your continued tattoo business success

Posted on: October 10th, 2013 by Hayley James No Comments

A customer loyalty program in your tattoo business can attain the goal of encouraging customer loyalty and retention and hopefully repeat purchases if this is managed properly.  Otherwise the set-up and administration will just be another cost of doing business.

Your loyalty program must be a dynamic process in which you must continually examine if it addresses your customers' needs.

Here are some of the underlying principles to develop a loyalty program for you tattoo business and make it successful.

Encourage customer participation

Your loyalty must foster interaction from your customers. It goes beyond their acceptance of a loyalty card and forgetting about it later on. Create perks that will have an emotional connection to your customers, create a need for them to use the program.

Consider a win-win value proposition

Develop a program that can give the  highest value for your customers but have the lowest cost for your business. By doing this, you’ve created a win-win situation in which you and your customers will be receiving something of value.

Invest on customer data

Nowadays, you can have access of gathering information and list building easily. Capitalize on the availability of new technology and you will discover these programs will enable you to know what your customers really value.  With the latest technology, you have at your disposal the opportunity to learn about your customers as never before.

Establish segments or tiers in your customers loyalty program

Your loyalty program must make sense to your customers. And to have distinction can really help in matching your program's structure to the needs of the customers.

Address your customers’ desires for choice and fairness

You must be flexible in giving out the perks for your loyalty program. While the rewards should always make sense within the context of your brand, your customers will appreciate knowing that they are not confined to a particular set of rewards. It will also be extremely important that your customers will feel that they have earned their rewards. The perks must correspond with the amount of effort they have extended to earn the loyalty program.

Be creative in your rewards

Your loyalty programs must establish differentiation where rewards are concerned.  Avoid offering the same rewards as your competitors do. By looking at what your competitors are giving and doing the same thing, there will be a tendency that your loyalty program won't be achieving the basic goal of addressing the needs of your customers.

Image courtesy of Jeanne Claire Maarbes/


Ways to increase your Business Skills to have a Profitable Tattoo Business

Posted on: July 10th, 2013 by Hayley James No Comments

To have a profitable tattoo business, you need to increase what most artists ignore – business skills.

I understand that tattooing is more than just a business and oh, it is so easy to get lost in your craft and passion for it, that often times you forget you can actually profit from it. However, you owe it to yourself and your tattoo business to get paid for it and be successful doing what you love. This is your rare opportunity to have your cake and eat it too, so to speak.

Skills is defined as the ability, coming from one's knowledge, practice, aptitude,etc. to do something well (

Here are some ways on how to increase the necessary business skills to achieve tattoo business success:

  • Train yourself- Yes, isn’t it great news that you can actually learn these business skills through training? Beef up your skills through various kinds of training seminars targetingthe skill sets you lack. Determine which aspects of your business skillsyou want to specifically improve.
  • Carefully study the people you admire in the field of business –Believe me, success leaves a trail. Successful people follow a certain pattern you can apply in your business. Observe their habits and apply it on your own. Before you know it, you are on your way to a successful tattooing business.
  • Teach yourself- If you do not have the luxury of time to attend training classes or programs, you can teach yourself. With the advent of the internet, everything is out there. Knowledge is at the tip of your fingers. Just google it or watch tutorial videos on youtube – and voila, you can discover more. Or you can pay a visit to your local library for the materials that you need and proceed to study these on your own pace.
  • Participate online – There are blogs and public forums you can participate in to get the opinion of like-minded individuals. You, too, can share your own ideas. Get various recommendations, links, leads, and other important information. You will be amazed at how a lot of people can offer you brilliant ideas and concepts.
  • Seek a business coach- Most successful people- from athletes to businessmen-have coaches. There’s no better way to have a sounding board and discover your business shortcomings than to ask a coach about the areas that need improvement. He or she is your honest presence to assess and evaluate your performance, your weakness, your strength which you may not notice if you are on your own.

If you are really serious about achieving a profitable tattoo business, you definitely require constant improvement in your business skills. Through this you can quickly adapt to the trends of the tattoo business industry. Ignorance is no longer bliss in this instance. Do not give up the hunger for learning more.

Image courtesy of renjithkrishnan/

Laser Tattoo Surgery -The Most Effective Form Of Tattoo Removal.

Posted on: April 23rd, 2013 by Hayley James No Comments

According to the American Society for Aesthetic Plastic Surgery, the number of people undergoing laser tattoo removal increased by 43 percent from 2011 to 2012.

Until Laser therapy was available, the only procedures available caused so much trauma to the skin that they left scars just as large and offensive as the original design.

Salabrasion  now considered an out-dated method which involves numbing the area with a local anesthetic then applying a solution of tap water and table salt.

Dermabrasion – a more modern version of salabrasion where a rotary abrasive instrument is used to peel off the pigmented skin.

Tissue Expansion – a procedure where a balloon is placed under the dermis and is slowly inflated.  This stretches the skin and forces cells to divide rapidly.  Then the tattoo is cut out and the new skin is used to cover the excised flesh leaving a linear scar.

Staged Excision – perhaps the most invasive option where the skin is cut into with a scalpel to remove the pigmented sections before the area is closed with stitches.  The technique was more successful on small tattoos as larger ones required a skin graft.

Laser Surgery – the heat generated from the laser beam breaks pigments in the cells of the dermis into small particles effectively breaking down ink without damaging the surrounding skin. Over-time, the pigment is absorbed by the body's immune system.

However there are risks associated with the removal of a tattoo with Laser therapy.

There is a possibility of hyperpigmentation, which is an abundance of color in the skin at the treatment site and /or hypopigmentation, a lack of color at the site, or lightening of the skin.   Although the procedure can be performed on any area of the body, areas such as the feet and hands, where the skin is thinner do carry a greater risk of skin lightening and scaring.

The number of treatments required to remove the tattoo will also vary depending of the size and type of ink and the laser equipment used.  This in turn will have a direct impact on the overall cost to remove the tattoo. 

Time is another factor to consider when wanting a tattoo removed as generally a four to six week healing interval will be required between treatments. Therefore, a large tattoo that requires 12 or more treatments could take up to a year-and-a-half to fully remove.

The color of the ink and the quality of the tattoo also play a role in how effective laser removal can be. Black ink absorbs all laser wavelengths which makes it the easiest to treat. Blue is also fairly easy while green and yellow are the hardest. Generally the older and more faded the tattoo the easier it will be to remove.

The good news is, advances in laser technology is progressing quickly and with that, the number of treatments required to remove the tattoo is becoming less, however, one of the main downsides to having the procedure is that it is still very painful.  But, when you weigh up the pros and cons, laser tattoo removal today is the most proven method in breaking down the ink of an unwanted tattoo. 

Your Dream Tattoo Design Can Start Small!

Posted on: March 27th, 2013 by Hayley James No Comments

Tattoo Designs
You have a basic idea for your tattoo design but you may have something small in mind. Don't worry because you can always have it tattooed then come back later and have more added on.  That is one of the best things about small tattoos – they can always be added to later.  This can be a great thing if you want to try a smaller tattoo first, and then decide whether or not you want to get it bigger.  If you start with a fraction of your dream design, you can always finish it up later on.

Whatever tattoo design you choose, your dream design should be very important, and hold meaning.  This way, every time you look at it – you’ll be reminded of that special moment in time and you’ll never forget about your first tattoo.

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Minimizing The Pain Of Tattoos

Posted on: March 21st, 2013 by Hayley James No Comments

Tattoos involve piercing into skin, which almost always involves pain.  No matter how big or how small the tattoo may be or where it is located, you can expect to feel some pain.  The overall amount of pain you experience though, all depends on your tolerance.  If you have a high pain tolerance, you may feel next to nothing during the entire process.

When you get a tattoo, the needles will puncture your skin at very fast rates and variable depths.  The outline of the tattoo is easily the most painful, as the needles will be used to create a black line that will stand out on the tattoo.  This part need to be inserted fairly deeply and carefully to ensure that it’s done correctly.  The shading of the tattoo normally isn’t painful, although it depends on the penetration depth and effect that you desire.

Normally, the pain you feel is a slight burn or scratching feeling.  If the tattoo is going to be on an area where there is less bone and tissue such as the wrist or chest, the pain will be a bit more intense.  Areas like the arms and legs however, normally aren’t that painful.  Areas such as these have more tissue and muscle, which will lessen the amount of pain you feel.

Minimize the pain when getting a tattoo 

Even though some pain is to be expected, there are ways that you can minimize the pain.  Below are some tips that will help you deal with the pain.

1.  Never show up to a get a tattoo on drugs or drunk.  This will thin out your blood, causing you to bleed more.

2.  Always choose a tattoo artist that you are comfortable around.  If you have confidence in your artist you can minimize the pain a great deal.

3.  Show up at the studio with sheer determination.  You should accept the fact that the tattoo will take time.  Quality work is an art – and should never be rushed.

4.  If the pain becomes too much to bear, you should let your tattoo artist know immediately.  He will allow you to take a break, or stop and come back later.  You can always break up your sessions, as tattoos don’t need to be finished immediately.

5.  To ease your mind, listen to music.  This way, you can take your mind to a different place and focus on something other than the tattoo.

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Free Tattoo Designs – Are They Worth it?

Posted on: February 26th, 2013 by Hayley James No Comments

flash, tattoo designsIf you give it some thought, you may begin to wonder if free tattoo designs are actually worth it in the end.  The fact of them being free is always great, although you may wonder if the design is something you would like to display permanently on your body.  When you show your new tattoo to friends, they may think negative thoughts when you tell them that you got the design free off the Internet.  Each and every time you show your tattoo people will want to know about the message and the design, which you’ll probably need to think about.  Like us on facebook. Go to