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Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business

Posted on: July 16th, 2013 by Hayley James No Comments


Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

You can make money from your tattoo business and increase your sales by having an effective and consistent marketing program in place (which can be quite expensive).

Advertising is one of marketing's major activities. You can be successful and stretch your budget in various ways. You just need to get the right exposure for your advertising dollar.
Consider some of these points to assist you to get the most out of your money:

1. Believe that advertising can really work.
So you are a little bit skeptical about advertising because of one bad experience. You ran an ad and never got a single call. And from then on, you have banned advertising from your marketing vocabulary.

However, did you get to the point of evaluating your advertisement's exposure? Where was the placement of the ad? Did you target a competitive keyword? Was your ad captivating? Did you consider your target market?
Sure, there are one-shot ads out there which have produced great results! But it is not enough exposure to throw in the white towel and forget about advertising if you failed at your first try.

Believe me— the idiomatic expression, "A good wine needs no bush!" needs to be redefined in this age. But I am not getting into that right now. I may write about it in another post.
You cannot get into it with a half-hearted conviction that it can help your tattoo business become a success.

2. Know your target market and get inside their head.
Begin your creation (by the way, you are not out to compete because what you are offering is unique to you) and develop your campaign from your customer's perspective.

Discover the answers to some of these questions:

1. What is my customer's problem or lack?
2. How can I solve this?
3. What do my customers need or want?
4. What value do I have to offer?
5. Do I have a solution for my customers?
3. Choose the right media.

Target your niche and select the appropriate medium to utilize. You can reach out to people in various ways. You can appeal to different human aspects—auditory, visual, emotional and so on. You can go on email blasting. You can sponsor online contests. You can do flyers or posters. Do your homework and search effective ways on how you can reach out to your audience.

And never ever forget that CONTENT IS KING. You would want to provide value to your customers. This is what they hunger for.

First, produce, publish and promote a great content. Then create a good advertising out of that good content. Your advertising dollar will go a long way if you make a good content and get more and more people to share it. Think of the exposure you have because you provided people the content they need—because you provided them answers to their difficulties. This is where your advertising dollar will be spent the right way.

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