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Posts Tagged ‘become a tattoo artist’

Managing your time and energy in your tattoo business

Posted on: May 9th, 2014 by Hayley James No Comments

Manage your time and energy too. Discover how. Watch on as Hayley James shares her strategies and tips to keep on growing, thriving and earning more in your tattoo business.

Staff Performance Reviews In Your Tattoo Business

Posted on: February 5th, 2014 by Hayley James No Comments

When employees hear of "staff performance review," most will certainly have a negative response. This is because we think of reviews and assessment as questioning one’s worth and capabilities. It almost feels like reviews are the boss’s way of exposing what is wrong.

But this should not be the case.  

A successful business is driven by a strong foundation based on relationships. Staff performance reviews is not about picking on the mistakes of your team. But rather it is about strengthening the ties you have with each other.

A regular staff performance review will help in better planning for your business’s strategies—in terms of what needs to be implemented and scrapped out.  This will enable you to know where your staff are as well as where they were and where they are headed.

Some of the aspects that need to be focused on in the review are the following:

  • Is your staff performing according to your business mission and goals?
  • Do they meet the service expectations of your customers?
  • Do they clearly understand the service standards that you want to offer your customers?
  • Staff’s feedback — do they have the venue to give feedback?
  • Do you have a staff’s training plan to provide trainings not just to newly-hired employees but also the long-time employees?  Don't make the assumption that employees who have been with you for awhile are already trained and know everything there is to know. Be open to more possibilities and continued learning.   
  • Management of Over-all Performance— evaluate whether or not the standards are being implemented.  Recognize and reward staff members who are providing the service levels that you ask for.  
  • Room for Improvement—identify potential weakness;  Options must be laid out so that your staff will know what they can do.

The performance of your staff needs to be reviewed on a regular basis if you want your business to thrive. If your business doesn’t have a clearly defined review strategy then it is about time to develop one.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

How to plan your marketing in your tattoo business for the next 12 months

Posted on: January 11th, 2014 by Hayley James No Comments

One thing I realized after a few hits and misses, it is not really about finding the right methodology, it is more about planning your marketing and acting on it that adds up to true success in the long-term.

Think about it—the facets of marketing is evolving as we speak. What we thought works yesterday may not actually work today. It is dynamic and if we are not ready to adapt to its changes, then we are left out in the cold.

But if we develop a marketing plan, then we can adapt it if there are unforeseen changes. Then, we are not left in the dark coping and groping not knowing what direction to go in because we did not make a road map to where we wanted to go in the first place.

With the opening of 2014, this is the best time to review your plans and update. Consider the following while you create your marketing plan for the next 12 months.

Set your major goals

Begin with the foundation of your marketing plan—your goals. Be clear on what you really want to achieve this year for your business. Let these goals be something you can identify with this will enable you to stick to them for a longer time no matter what challenges you are facing in your business.

Some of your major marketing goals can include the following:

1.       Target getting high web traffic to your main site.

2.       Create a strong brand awareness.

3.       Be the authority in your niche

4.       Create loyalty with existing customers.

5.       Increase new clients.

6.       Build a better network.

Plan Your budget

Marketing can be very expensive—from staffing to the marketing activities. But you can plan ahead and work smart to take advantage of every penny you spend on your marketing activities. You can read Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business.

Here are some of the major areas where you can set your budget:

1.       Content creation

2.       Research

3.       Email marketing.

4.       Social Media Management

5.       Website maintenance

 

Plan your content

Ever heard of the statement, “Content is king?” Well, it is true. So you need to focus on this one in your marketing plan. Think of how you can use your content as a marketing tool and give value to others.  Remember that your content must be in line with your goals and your targeted niche.

You can present your content in various ways. You can choose blogging, use social networking sites, podcasts, webinars, vlogging, infographics and so much more. Be creative.

Your content can include the following:

1.       How-to and tutorial posts

2.       Profile and portfolio posts

3.       Case studies

4.       Comparison posts

5.       Real life stories

6.       FAQ's

7.       Interviews

8.       eBooks

9.       Special reports

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

The Importance Of Continually Growing your Customer Base to Build My Tattoo Business

Posted on: July 25th, 2013 by Hayley James No Comments

The ideal vision for your successful tattooing business is not just about getting your customer in the door but to keep them coming back and getting more customers at the same time. And for this to work, you need to consider a few strategies:

1.Offer more value to your customers

Let your creative juices and imagination flow. Be innovative and offer your customers additional products or services which most unsuccessful businesses fail to follow up. Think of other complementary items to offer—other products or services that can expect or respond to future wants and needs. Listen to what your customers want and how you can support them.You will be keeping your regular customers enthusiastic about the latest you can offer. Plus, you will be generating new customers if you have a wide array of products and services.

That is why, it is very important to continue learning about tattooing. Never stop updating yourself with the latest. This won't only help your craft and enable you to become better at it but also achieve the success in your tattooing business you have always dreamed of.

2. Improve Customer Satisfaction

Keep your customers happy and they will be coming back for more. Customer satisfaction is your key to remain profitable.
Some of the aspects that can affect your customer satisfaction are the following:

  • The value they get
  • The efficiency of the services and products you deliver
  • Your professionalism, friendliness and expertise
  • Your habit of going the extra mile
  • How you handle complaints

If you have gained satisfied customers, your tattooing business will likely be referred to other people. The word of mouth is a powerful marketing tool for your business. Consider then if your impact is negative—people will surely hear about it, too.
So always strive to give your customers the satisfaction they want.

3. Get Personal

This is by far the most important thing you can learn to keep your customer base growing. You can treat your customers in two different ways: relational or transactional.

You are in your tattoo business not just for the profit, right? Even though, it is just as important to be profitable and successful.

However, think of the relationships you build along the way. These relationships you have created through the years are priceless.

From the moment, you got your customers interest and attention and they responded— there is already a certain level of trust there. And this is not a business thing. This is something personal. In this age, trust is hard to come by. If your customers trust you, they’re likely to listen to you and likely to spend their money on you. And this is where the money’s at.

If you treat your customers in a relational manner and you get personal with them, the level of exchange becomes more meaningful. And this will give you the success that you want for your tattoo business.

Earn big from one-time customers but earn bigger from repeat customers. Then, continue to keep your customer base growing.

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business

Posted on: July 16th, 2013 by Hayley James No Comments


Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

You can make money from your tattoo business and increase your sales by having an effective and consistent marketing program in place (which can be quite expensive).

Advertising is one of marketing's major activities. You can be successful and stretch your budget in various ways. You just need to get the right exposure for your advertising dollar.
Consider some of these points to assist you to get the most out of your money:

1. Believe that advertising can really work.
So you are a little bit skeptical about advertising because of one bad experience. You ran an ad and never got a single call. And from then on, you have banned advertising from your marketing vocabulary.

However, did you get to the point of evaluating your advertisement's exposure? Where was the placement of the ad? Did you target a competitive keyword? Was your ad captivating? Did you consider your target market?
Sure, there are one-shot ads out there which have produced great results! But it is not enough exposure to throw in the white towel and forget about advertising if you failed at your first try.

Believe me— the idiomatic expression, "A good wine needs no bush!" needs to be redefined in this age. But I am not getting into that right now. I may write about it in another post.
You cannot get into it with a half-hearted conviction that it can help your tattoo business become a success.

2. Know your target market and get inside their head.
Begin your creation (by the way, you are not out to compete because what you are offering is unique to you) and develop your campaign from your customer's perspective.

Discover the answers to some of these questions:

1. What is my customer's problem or lack?
2. How can I solve this?
3. What do my customers need or want?
4. What value do I have to offer?
5. Do I have a solution for my customers?
3. Choose the right media.

Target your niche and select the appropriate medium to utilize. You can reach out to people in various ways. You can appeal to different human aspects—auditory, visual, emotional and so on. You can go on email blasting. You can sponsor online contests. You can do flyers or posters. Do your homework and search effective ways on how you can reach out to your audience.

And never ever forget that CONTENT IS KING. You would want to provide value to your customers. This is what they hunger for.

First, produce, publish and promote a great content. Then create a good advertising out of that good content. Your advertising dollar will go a long way if you make a good content and get more and more people to share it. Think of the exposure you have because you provided people the content they need—because you provided them answers to their difficulties. This is where your advertising dollar will be spent the right way.

The Importance Of Goal Setting For Faster Success In Your Tattoo Business

Posted on: July 5th, 2013 by Hayley James No Comments

You have probably imagined your profitable tattoo business in your mind. And you have figured things out on how to build your tattoo business from A-Z. Perhaps, there's the aspect of how to start a tattoo shop and make money from it. You can almost taste your victory. But hold your reign, there's one thing which you need for faster success in your tattoo business— goal setting.

Not just for tattoo businesses, but for any business that makes it top priority to develop a plan and effective goals will likely succeed more than its competitors. Goal setting launches your business' journey. And the more precise and clear you are with what you want to achieve, the better for you. You don't want to step off in the wrong direction or go round in circles without really reaching the destination you’re targeting, do you?

Goal setting is the driving force by which your successful tattooing business achieves the results you want. The tremendous advantages of setting a goal will include some of these:

  • fosters discipline that keeps you focused on the destination.
  • avoids costly stops, starts, and changes in direction
  • allows a competitive edge in the tattoo business

So, what must you consider in setting a goal towards your tattoo business success?

1. Your goal must be thinkable. Begin with the thought of your tattoo business— how to profit from tattooing. It's what they used to say, if you can think it, you can achieve it.Top athletes do this all the time. They visualize and conceptualize.  By practicing your success in great detail in your mind, you are already conditioning your mind to achieve your desired success.

2. Your goal must be believable. The first person who needs to believe in your goal is you. If you are convinced about your product and you are sold to it, how hard can it be to sell it to others?  It is very important that you believe in yourself and the goals you have set for your tattoo business. See yourself with the goal in hand.

3. Your goal must be attainable. But what is attainable, right? For all you know, you have set yourself a glass ceiling that tells you, this is the only thing I can achieve. While it is crucial that you have the mental and physical capability to reach the goal, it's just as significant for you to determine the "more" that goes beyond your self-imposed limits.  At the end of the day, you will be amazed that what actually causes you to stretch and grow is what gives you the most satisfaction. Don't be daunted to challenge yourself to go beyond your comfort zone.

Goal setting is important if you want to achieve faster tattoo business success. Let this be your guide as you journey through your tattoo business and become profitable from it.

Write below in the comments section what your goals are in your tattoo business. I would love to hear from you on how you envision your passion for tattooing will be.