So you've tried sending your glossy and colorful brochures to your client's and prospective customers. They cost you at least a buck per piece to produce plus postage! And now you are thinking of other ways to connect with your customers to market your products and services. So, where do you start?
How about if you start online marketing by newsletter or ezine?
The advantages of this are as follows:
- It’s free!
- It's fast. It is even quicker than FedEx or fax. You only have to click send and in seconds, your content will be sitting in your client's inbox.
- It allows you the ability to get personal and customized your content so that it will address the needs of your customers giving them the sense of importance and connectivity.
- It's simple that even those who are not tech-savvy can maneuver through the interface, write a newsletter and send.
From your customers, you only need the following details:
- Family Name
- Email Address
How difficult can it be? Wherever you go—whether to expo's, seminars, workshops or summits—you have the opportunity to build your 'list' by requesting people provide you with their personal details above. (More on this in another blogpost!)
And if you are already in business, every customer who comes walking through your door make sure you get their personal details from them. Encourage them by telling them of the great discounts and freebies they will be getting through email.
This is one of the easiest ways to integrate your existing customers into your online marketing efforts. If you have these details, you have at your disposal to market to them for free from now on!
By using this one simple strategy, you can raise your profits instantaneously. All you need is to collect the first name, last name, email address and you've built yourself your database. At a cursory glance, this may take years to do it. So what? Just start with it. One person you add to your list per day and you will have 365 names on your list. Get online, start building your list and blast your newsletter or ezines to them because if you don’t— your competitor may already be doing so.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net