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Energy Management vs Time Management in Your Tattoo Business

Posted on: April 12th, 2014 by Hayley James No Comments

Most business owners think that no matter how much time they spend and how much work they have to juggle, they are thriving in their business because of the cultural idea of time management.

Well, who has not adhered to the idea, at one point or another, that proper time management is what you really need to get multiple tasks completed?

Most regular business owners have a routine. This routine can include serving their clients, booking them into an appointment, entertaining calls from two to three phone lines—not to mention receiving and sending from their fax. They even get to complete the company's newsletter and write their own advert at the same time. And more tasks wait for them to complete like reading the mail and responding to them, preparing invoices and paying accounts, training new personnel and so it goes on. Notice that they do EVERYTHING regularly in running their business!

However, a smart business owner concentrates on energy management over and above time management. This allows for him to think of results as a function of energy, not time invested. Working energetically for a short period of time can complete more tasks than working for a long period of time multi-tasking, tired and distracted. Working yourself into low energy can actually make you accomplish less than if you rested.

It will be a waste of your precious time if you do the things you are not interested with, you don't know anything about and you don’t intend to be excellent at. Delegate them to someone who knows what he is doing.  And for the things you want to master and you are interested with, make it a priority to learn and practice it beyond what is necessary. Skill saves time.

You can work in bursts. Give yourself the time to completely focus on doing a task, then take a complete rest. Don't switch in between work and play—this will allow the tendency to prolong your "play" time.

Most importantly, give yourself the gift of rest and fun. Master the ability to recharge yourself because you need it. Remember that having fun for a time is a good advice for everyone. 

Image courtesy of Master isolated images / FreeDigitalPhotos.net

Getting a Mentor or a Coach in Your Tattoo Business

Posted on: March 5th, 2014 by Hayley James No Comments

World famous leaders, sports persons, great entrepreneurs and top-rating individuals are proud to admit that they have a coach by their side all the time. Even Tiger Woods, who is advanced in his game as a golfer and earning a whooping $769,400,709 since 1996, works with a coach.

No, it is not a sign of weakness to have someone providing feedback, support, and a different viewpoint so that you can reach your goals. In fact, it is crucial.  You don’t have to be on your own. You need to consider the possibility of hiring someone to help you out.

A coach or a mentor by your side means you are serious in getting ahead— that you know things can be better and that you deserve better.

Here are some of the benefits of having a mentor or a coach in your tattoo business:

Have a sounding board

A business mentor is your confidential sounding board when the journey becomes lonely and tough. You need someone to focus totally on you and listen to you. You would want someone to discuss your business with you and share your thoughts on how you want to achieve things.

Increase your business and personal performance.

A coach or a mentor will motivate you to achieve more than what you think you are capable of to improve your business. A mentor will help you maximize your business’ potential so that you will work even smarter and gain the results you want.

Help to develop creative and innovative solutions.

You’d be surprised to discover that your coach or mentor will be able to show you other possibilities which you have never even thought of. With your coach’s business knowledge and experience, expect there to be more options for you to consider and ideas to implement.

Add to your business knowledge and experience.

Most business mentors and coaches have already been there, done that. They have tried various options and had a wide range exposure that has been accumulated over the years. Being with them and working with them is like shadowing their successes and learning directly from them.  It will add to your vault of business knowledge and experience and escalate your success. 

Image courtesy of David Castillo / FreeDigitalPhotos.net

 

Systems and Processes in Your Tattoo Business

Posted on: February 21st, 2014 by Hayley James No Comments

We are often told to set goals when we start up a business and that we need to develop a plan.  But after that, what’s next?

It’s a cliché to say that the journey is what matters most. And yet it is true.

There will be days when the creative juices are not flowing and you don’t want to do a tattoo design. And yes, there’ll even be those defeating times when you want to shut-up shop.

But, when you have clearly defined goals to work towards they keep you going each day, that way the down days will be easier to deal with.

How do you create a tattoo design? How do you market yourself as an artist? How do you give value to your customers?

Setting a goal and achieving it requires practice, you can't set it and forget about it. But hopefully, there will come a point in your business when trial and error turns into what works. And what works developes into a pattern, a system that will make running your business easier and profitable a the same time.

When it comes to actually getting things done and making progress in the areas that are crucial in your tattoo business,  it all comes down to the processes you have systematized along the way.

Consider the following on how can you take advantage of the systems and processes in your business?

1. Committing to a process will make you worry less about the goal you need to achieve.

Your journey in your tattoo business will not stagnate. As already mentioned, there will be ups and downs. By focusing on the daily process and sticking to your schedule and the system you have already developed, rather than worrying about the big, life-changing goals, you will be able to be present in the moment and enjoy it.

2. Processes and systems will allow you not to be in a hurry to grow and enjoy your growth.

When you have a process in place which you follow, you can enjoy the right pace for growing and enjoy your growth.

Don’t aim for immediate results.

Systems-oriented mindset is about sticking to the process and forming a pattern which will become a habit. If you have a good process going that you have established as a system in your tattoo business, what you need to do is to follow it.

Systems consider the long-term process. Not just the short-term triumph.

3.  With Systems and processes in place, what you have to do each day will almost be on autopilot.

A well-designed system will guide you on what you need to do for the day rather than working aimlessly on various tasks and achieving less. Systems are good for making progress.

"Almost on autopilot" because we won’t deny the reality that the unexpected can and will happen. But even with that, a system on how to deal with these unexpected twists and turns in your business will help to keep you on track.

At the end of the day, having a system is what matters. Committing to the process is what makes the difference.

Image courtesy of  Stuart Miles / FreeDigitalPhotos.net

The Art of Self Promotion – How to ‘tell’ your story to attract customers to your tattoo Business

Posted on: October 2nd, 2013 by Hayley James No Comments

What do you think of self-promotion in your tattoo business?

There are various reasons why a lot of business owners do not want to promote themselves. It almost seems embarrassing and even sickening for them to “sell” themselves. Perhaps, it's because of the idea that they don't feel worthy. While they believe in their skills as an artist, at the back of their minds, there is doubt.

Yes, it is so easy to believe that people don’t want to hear about you raving on about yourself or your skills. And it is often easier to undervalue your talent.

But I tell you, the one thing that successful entrepreneurs have compared to the mediocre ones is their confidence to promote themselves.

So work at your shyness and the mindset of not being worthy. In business you will profit more if you are willing to sell yourself.

Here are some ways you can promote yourself and your business:

1. Stamp your name in your business

You may be thinking, if this doesn't work at all, everybody will remember my name and associate it to a failed tattoo business. Then, I would be like walking with a tattoo on my forehead which says, "LOSER!"

Do not be afraid to use your name in your business so that people will know who they are dealing with. It will be easier for your customers to associate your product with you and say, “You know, I trust him/her; I’m going to do business with him/her.”

2. Include an image of yourself in your marketing

Aside from your logo in your business marketing, it will be a big factor to include your image or a profile picture.  It pays to see who you are dealing with. Use a profile picture that people can easily recognize as you. Include your story and how you got into the tattoo business in as many of your marketing pieces as you can. This way, people will get to know you a little bit and consider what you are offering.

3.Maintain a blog

Blogging is a great tool for marketing. This is the venue where you can give more value and share yourself to your customers.  Start posting on a monthly basis if you like.  If you get the hang of it, you can update and post on a weekly basis. Maintaining a blog is your ongoing communication with people and can be a great way to promote yourself.

People will be able to get to know you and see your designs. And if they are able to identify with your work, then you have earned possible clients. 

Self-promotion is in itself an art. It is one of the most important things you can learn and implement as a business owner. It may not feel comfortable in the beginning. However, think of what you can achieve once you start to implement the skills on how to effectively promote yourself.  You can gain new customers by telling them about your products and services.  You only need to be unabashed and do it despite any initial fear of promoting yourself.

Image courtesy of Stuart Miles/freedigitalphotos.net

How To Keep Yourself Motivated In Your Tattoo Business Everyday

Posted on: September 19th, 2013 by Hayley James No Comments

In truth, you won't wake up in your tattoo business everyday with enthusiasm. There will be days when you become skeptical. Or worse, there will be times when you really want to throw in the towel and give up.

But it's what they use to say, success is usually just one step away from when you said, "No more!" And you don't want that, do you? You don't want to live regretting what might have happened if only you had kept on moving forward. What could have happened if you stayed motivated and persevered despite all of the difficult times?

Here are a few tips to keep you motivated in your tattoo business everyday:

  • See yourself attaining realistic goals

     

    While it is good to set high goals, aim at something realistic and attainable when you are still taking your baby steps. At the beginning of your ventures, set smaller and achievable goals. Every time you achieve these small successes,  you will be able to highlight these and be inspired push yourself further. Motivate yourself through these and celebrate.

  • Focus Your Mind on Your Dreams

     

    Your reality will be presenting a different scenario from your dreams if you haven't connected the gap yet between the present and where you want to be. Often times, it will appear difficult.  Even if you see that dream not happening soon, keep on moving forward. Focus on the dream and not what is happening right now for nothing will stay permanent.

  • Get into Inspired  Action

     

    With the happy thoughts generated through seeing your dreams coming to fruition, you will be motivated towards inspired action. It is only through this that "doing" brings out results and it will keep you charged up. Never act from other rationale other than the inspiration that prompts you to make it effortless.

  • Don't beat yourself  for the mistakes you've made

     

    Don't beat yourself up every time you make a mistake. Learn the lesson from a mistake and use  this to avoid making the same mistake again.

  • Be with like-minded individuals

     

    You would want to be with people who will motivate you rather than crash your spirits.  Associate yourself with people who are driven and success-oriented and embrace their way of thinking and philosophy. Let their positive vibration be an inspiration to you.

  • Don't Forget to Reward Yourself

     

    You will need more than a pat on the back every time you achieve something. Reward yourself with something great. You deserve it. You are the most important aspect of your tattoo business.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

The Importance Of Being Financially Accountable for Your Tattoo Business Success

Posted on: August 28th, 2013 by Hayley James No Comments

To achieve your tattoo business success, go back to the basics and remember what you have always been taught regarding your actions— take responsibility.

It doesn’t matter how many staff you have employed in your tattoo studio, or even if you are a solo operator, being financially accountable for your tattoo business is crucial. You can either learn from trial and error and create costly mistakes or you can follow in the tracks of people who are successful in your field and avoid them.

Know your numbers!

Here are a few tips to assist you on how to become financially accountable for your tattoo business and become successful:

  • Discipline Yourself
    Most financial mismanagement comes from not being able to control yourself. Yeah, you are your own worst enemy. But at the same time, you are also what you need to counter this.
    It sounds so ironical but it is only you who can make or break you in your tattoo business. Through your own financial discipline you can determine your financial success. It may take a lot of effort and practice in order to develop and maintain financial discipline just like any other discipline. But this is necessary for proper financial management and without it you cannot accumulate or accomplish anything. You will always be going in circles or starting out from zero level and never going anywhere at all.
  • Plan the finances in your tattoo business and create a budget
    It is imperative that you discover how to manage your own investment. Do not rely too much on your staff to tell you what the numbers are.
    Begin by planning out your finances and creating a budget. Make a forecast of at least a year. In the beginning stages, allow time for your business to take off and be prepared for this.
    Then, take control. If you don't know anything about finance, read as much as possible and research to better equip yourself with the skill on the "how tos."
  • Keep a Financial Journal
    By simply writing down the ins and outs of your finances in your business (what you spent, when and where you spent it, and what you spent it on plus how much money is actually coming in) you will see a pattern and you can develop your own system. You will be able to discover some pretty significant figures. Look it over.
    Doing this will open your eyes to where most of your money is going. Doing this will give you a clear direction of where your business is and where it is going.
  • Review
    Make it a point to monitor your finances. Set a schedule for it. It will serve like a financial “check-up” so you can decide to take advantage of strategies and financial decisions. This will also give you an opportunity to measure the progress toward your plan of action or to see where you have fallen short and make changes. This way, you can better protect your assets and prepare for the unexpected.

Image courtesy of adamr / FreeDigitalPhotos.net

Are You An Aspiring Tattoo Artist Wanting To Succeed In The Tattoo Industry?

Posted on: March 6th, 2013 by Hayley James No Comments

How To Avoid Stress In Your Tattoo Business

Posted on: December 17th, 2012 by Hayley James No Comments

You’re probably really looking forward to the Christmas break – right?   If your Tattoo Business has been thriving leading up to Christmas – GREAT!  But, have the extended hours you have worked in your Tattoo Studio taken its toll on you physically?  

The thing is, Christmas can also be a bit stressful, catching up with friends and family, too much food, too much alcohol and late nights.   Don’t let the hectic pace of socialising over Christmas stress you out.    You will need some down-time to rest, re-cooperate and recharge your batteries.  Try these Tips for ways to avoid stress and maintain your health and safety in the workplace.. 

TIP 1.   Get rid of technology (even for a few days) Leave your laptop/iPad at home and turn off your mobile phone.    You need to escape from the daily communication from home and work.  Make sure your loved ones know you are going away and use your answering machine to communicate to your customers.

TIP 2.  Reward yourself in an activity that you really want to do.  This could be anything from taking a Spa Treatment to reading a good book to going scuba diving or learning to surf – be as adventurous as you like.  Trying new things is a great way to switch off from your daily routine.

So, have some fun and remember to take some time-out for YOU. The last thing you want; is to feel like you need another holiday!   Like us on facebook http://www.facebook.com/TattooBusinessForProfit

  

How to Rebook Clients In Your Tattoo Business

Posted on: December 3rd, 2012 by Hayley James No Comments

How to re-book clients in your tattoo business Plus Our final 2 Tips on the secrets to uncovering hidden cash in you tattoo business.

Call or SMS to Confirm All Your Customers Appointments. 

Tip 6.

We all get busy at this time of the year but with an increase in demand for your services at this time of year it is so important for you to reconfirm your appointments as a missed appointment means a loss of revenue to you.  If your appointments are on schedule then both you and your customer will enjoy a relaxed, stress free appointment PLUS you will have time to up-sell and chat about your Christmas gift ideas.

 

Tip 7

Everyone deserves a break over Christmas – even you.  Here’s a way to ensure your diary is full of appointments when you come back from your well-earned break.

Offer a re-booking incentive.  All Clients who re-book with you in December for January or February will go into the draw to win a prize.  The prize you offer is up to you, it can be for a “Tat” or “Color Work to the Value of X”, or it can be for a range of post-care products (chat to your supplier about organizing some specials). 

Always remember to put an expiry date on your promotions.

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Earn an Additional $10,000 EXTRA in Sales in your Tattoo Business for Christmas!

Posted on: November 19th, 2012 by Hayley James No Comments

Here are our next 2 Tips in learning the secrets to uncovering hidden cash in your tattoo business.

Tip 4.

Last week once of our top 3 Tips was to refocus on your Christmas window display to help drive passing traffic to your shop.  This week we review the interior of your Tattoo studio.  Your objective is to make it as easy as possible for your customers to buy for example; group your retail products by price point – “Gifts under $20” or “Gifts under $50” or group products by category – “Gifts for Her”, “Gifts for Him”.  Don’t forget the impulse buyers – make sure you have a display of products – jewellery, key rings, T-shirts etc. at your cash register with a sign saying – “Ideal Stocking Fillers”  pre-wrap a selection of gifts to make it even easier for time poor customers.

Tip 5.

As an extension to our tip last week on in store packaging and Christmas gift ideas why not promote Gift Vouchers for your services – How good would it be if you made an additional $10,000 EXTRA by encouraging customers to pay upfront for their next tattoo.   

Advertise by making-up posters for your window and in place everywhere in your studio to promote the fact that Voted NO.1 Xmas Gift is a Tattoo Gift Voucher from (the name of your studio).      

Have your Gift Voucher Cards already made-up (make them look Christmas-like yet professional) for purchase for all of the different services you provide in your Tattoo Business.   

This Has Been Another Secret To Uncovering Hidden Cash In Your Tattoo Business.  Like us on facebook http://www.facebook.com/TattooBusinessForProfit