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Tattoo Business – How To Get Cash Flowing

Posted on: July 1st, 2014 by Hayley James No Comments

One of the booming industries in the market today is tattooing. It compliments the increase of the number of people who appreciate body art. If you are just starting out as a tattoo artist and you want to start your own tattoo shop or you already have a tattoo parlor, the type of information you need to know is how to get cash flowing in your tattoo business. Here are some tips to do just that.

Track Every Cent You Spend

In running a business, one of the key points in keeping the cash flowing is you have to know what your monthly outgoings are, what your actual takings are and what your expected expenses are within the business. Another way of saying this is to keep records on every transaction, this way you will be amazed at how differently you view a decision to spend un-necessarily on items for your shop that will not bring a return, as it will mean less to you in your pocket if you do.

Bonding Services Works

Another way to keep the cash flow going is to bond a certain service with a value added service. The value added service should look like something that has a huge percieved value to your customer but you can deliver at little or not expense to you. The value you place on your consultation time, or the value you place on the free post skin samples you give a client should be written in your service menu and presented as a bundled service price. High percieved value for delivering what you would normally deliver anyway. 

Develop A Contingency Plan

Running a business is fraught with many twists and turns.  In reality 95% of businesses fail within their first year.  Because of this uncertainty, it is vital to develop a strong contingency plan for your tattoo shop. A contingency plan is a business plan that would allow your business to run even in the event of  a down-turn in business or your inability to work due to ill health.

Tattoos are now widely accepted which has not only helped increase demand for tattoo services but has given a boost to the tattoo industry as a whole. No wonder starting your own business and running a tattoo shop is one of the best ways to make a living if you are a tatoo artist and a talented artist in drawing and design.

Tattoo Business – Finding New Ways To Keep Costs Low

Posted on: June 30th, 2014 by Hayley James No Comments

tattoo businessPlanning to start a tattoo business with a low startup capital? It is possible because starting up a tattoo shop is one of the cheapest and easiest start-ups to do.  However, in case you are working to a tight budget, there are still some ways for you to be able to get started in the tattoo business.

Bulk Buying

In starting a tattoo business, there are required tools you need to buy to perform your services. Instead of buying tools one by one, why not buy them in bulk to get a discount. This can significantly reduce the amount of money required to buy all the tools and equipment you need.

Secondhand Workspace

Aside from tools, you would also need tables, chairs and other important things required to perform your tattoo services effectively. These things can be very expensive when you buy them brand new. Perhaps, opting for secondhand versions of them will do the trick.

A Free Way To Advertise

You need to market your business to get clients and be profitable. Word-of-mouth advertising can be one of the most efficient ways to do just that.  Another way is to look for opportunities for free publicity.  Attend business and community events in your area and where possible ask to be speaker at these events.  Notify your local newspaper and invite them to interview you and take photo's of you at the event on the day so they can publish the article as a free editorial in their next publication.  Journalists are always looking for news worthy stories and by you notifying them, you are making their job easier.  The best thing is this type of marketing is not only effective, it is also 100% free.

There are various ways to cut the cost of your tattoo business even while in the startup process to marketing your company.

Become a Tattoo Artist and Experience Power and Wealth

Posted on: June 16th, 2014 by Hayley James No Comments

tattoo for businessPeople who are good at drawing and designing often end up being a graphic artist, fashion designer, illustrator or a tattoo artist. In case you have those set of skills, and you are seeking a way to monetize them, setting-up a tattoo shop should be the first thing in your business plans. Unlike other businesses, starting a tattoo business is fairly inexpensive. It can not only be affordable, running a tattoo business can also lead you to earning a serious amount of money too.

Be An Expert To Earn Big Cash

It wouldn’t be difficult for you to use your talent in drawing and designing in the field of tattooing. More importantly, did you know that become a tattoo artist could mean charging your clients as much as $250-and-up per hour?

Flexible Working Hours

It is up-to you whether you want to work full time or on a part time basis. With the amount of money being paid to expert tattoo artists on an hourly basis, even working part-time can provide you with a substantial cash injection.

Work At Any Location

The best thing about being a tattoo artist, is that all your needed equipment can be fitted in one back-pack, allowing you portability to carry your brand anywhere and work at any location.

Cater To A Growing Market

Tattooing is no longer associated as dark or sinister. It is now well accepted in most communities, which means more and more people are getting tattoos. The growing market is a positive forecast of what is still to come (explosive profits) for those tattoo artists in the near future.

Celebrity Clients

Do you have a celebrity crush, or just a celerity that you wanted to meet in person? Well, if you are an expert tattoo artist, you can target celebs and have them clamouring for your tattoo services.

To wrap up, being a tattoo artist and applying strategic planning to your tattoo business will surely lead you to financial success.

How to plan your marketing in your tattoo business for the next 12 months

Posted on: January 11th, 2014 by Hayley James No Comments

One thing I realized after a few hits and misses, it is not really about finding the right methodology, it is more about planning your marketing and acting on it that adds up to true success in the long-term.

Think about it—the facets of marketing is evolving as we speak. What we thought works yesterday may not actually work today. It is dynamic and if we are not ready to adapt to its changes, then we are left out in the cold.

But if we develop a marketing plan, then we can adapt it if there are unforeseen changes. Then, we are not left in the dark coping and groping not knowing what direction to go in because we did not make a road map to where we wanted to go in the first place.

With the opening of 2014, this is the best time to review your plans and update. Consider the following while you create your marketing plan for the next 12 months.

Set your major goals

Begin with the foundation of your marketing plan—your goals. Be clear on what you really want to achieve this year for your business. Let these goals be something you can identify with this will enable you to stick to them for a longer time no matter what challenges you are facing in your business.

Some of your major marketing goals can include the following:

1.       Target getting high web traffic to your main site.

2.       Create a strong brand awareness.

3.       Be the authority in your niche

4.       Create loyalty with existing customers.

5.       Increase new clients.

6.       Build a better network.

Plan Your budget

Marketing can be very expensive—from staffing to the marketing activities. But you can plan ahead and work smart to take advantage of every penny you spend on your marketing activities. You can read Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business.

Here are some of the major areas where you can set your budget:

1.       Content creation

2.       Research

3.       Email marketing.

4.       Social Media Management

5.       Website maintenance


Plan your content

Ever heard of the statement, “Content is king?” Well, it is true. So you need to focus on this one in your marketing plan. Think of how you can use your content as a marketing tool and give value to others.  Remember that your content must be in line with your goals and your targeted niche.

You can present your content in various ways. You can choose blogging, use social networking sites, podcasts, webinars, vlogging, infographics and so much more. Be creative.

Your content can include the following:

1.       How-to and tutorial posts

2.       Profile and portfolio posts

3.       Case studies

4.       Comparison posts

5.       Real life stories

6.       FAQ's

7.       Interviews

8.       eBooks

9.       Special reports

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

Effective use of a newsletter or e-zine in your tattoo business

Posted on: December 6th, 2013 by Hayley James No Comments

So you've tried sending your glossy and colorful brochures to your client's and prospective customers.  They cost you at least a buck per piece to produce plus postage! And now you are thinking of other ways to connect with your customers to market your products and services. So, where do you start?

How about if you start online marketing by newsletter or ezine?

The advantages of this are as follows:

  • It’s free!
  • It's fast. It is even quicker than FedEx or fax. You only have to click send and in seconds, your content will be sitting in your client's inbox.
  • It allows you the ability to get personal and customized your content so that it will address the needs of your customers giving them the sense of importance and connectivity.
  • It's simple that even those who are not tech-savvy can maneuver through the interface, write a newsletter and send.

From your customers, you only need the following details:

  • Name
  • Family Name
  • Email Address

How difficult can it be? Wherever you go—whether to expo's, seminars, workshops or summits—you have the opportunity to build your 'list' by requesting people provide you with their personal details above.  (More on this in another blogpost!)

And if you are already in business, every customer who comes walking through your door make sure you get their personal details from them.  Encourage them by telling them of the great discounts and freebies they will be getting through email.

This is one of the easiest ways to integrate your existing customers into your online marketing efforts. If you have these details, you have at your disposal to market to them for free from now on! 

By using this one simple strategy, you can raise your profits instantaneously. All you need is to collect the first name, last name, email address and you've built yourself your database. At a cursory glance, this may take years to do it. So what? Just start with it. One person you add to your list per day and you will have 365 names on your list. Get online, start building your list and blast your newsletter or ezines to them because if you don’t— your competitor may already be doing so.


Image courtesy of Stuart Miles / FreeDigitalPhotos.net

How to develop a Customer Loyalty Program for your continued tattoo business success

Posted on: October 10th, 2013 by Hayley James No Comments

A customer loyalty program in your tattoo business can attain the goal of encouraging customer loyalty and retention and hopefully repeat purchases if this is managed properly.  Otherwise the set-up and administration will just be another cost of doing business.

Your loyalty program must be a dynamic process in which you must continually examine if it addresses your customers' needs.

Here are some of the underlying principles to develop a loyalty program for you tattoo business and make it successful.

Encourage customer participation

Your loyalty must foster interaction from your customers. It goes beyond their acceptance of a loyalty card and forgetting about it later on. Create perks that will have an emotional connection to your customers, create a need for them to use the program.

Consider a win-win value proposition

Develop a program that can give the  highest value for your customers but have the lowest cost for your business. By doing this, you’ve created a win-win situation in which you and your customers will be receiving something of value.

Invest on customer data

Nowadays, you can have access of gathering information and list building easily. Capitalize on the availability of new technology and you will discover these programs will enable you to know what your customers really value.  With the latest technology, you have at your disposal the opportunity to learn about your customers as never before.

Establish segments or tiers in your customers loyalty program

Your loyalty program must make sense to your customers. And to have distinction can really help in matching your program's structure to the needs of the customers.

Address your customers’ desires for choice and fairness

You must be flexible in giving out the perks for your loyalty program. While the rewards should always make sense within the context of your brand, your customers will appreciate knowing that they are not confined to a particular set of rewards. It will also be extremely important that your customers will feel that they have earned their rewards. The perks must correspond with the amount of effort they have extended to earn the loyalty program.

Be creative in your rewards

Your loyalty programs must establish differentiation where rewards are concerned.  Avoid offering the same rewards as your competitors do. By looking at what your competitors are giving and doing the same thing, there will be a tendency that your loyalty program won't be achieving the basic goal of addressing the needs of your customers.

Image courtesy of Jeanne Claire Maarbes/ FreeDigitalPhotos.net


Time management – Getting ‘Things’ Done In Your Tattoo Business

Posted on: September 12th, 2013 by Hayley James No Comments

You can't get things done in your tattoo business by smashing your clock, hoping time will stop and you can go on and on with your workload.

However, with proper time management, you will realize that you can even work for a less in time but produce more. Sounds good?

Well, you need the skill of time management. These are a set of techniques that enableyou to function effectively despite any pressure of daily life. Strategies that when observed routinely will become habits for success – skills utilized by the highest achievers in all walks of life, may it be in business, sports and entertainment or public service.

How about trying it in your tattoo business?

The foundation of time management is not about spending time in a frenzy of activities but a shift in priorities and focusing on doing the right things. It is concentrating on results and not on just being busy.  We all know the feeling  achieve very little despite of a lot of activity..

Have you heard of the 80:20 Rule? The 80:20 Rule is inspired by the Pareto Principle which states that 80% of unfocused effort creates only 20% results. And the remaining 80% are products attained with only 20% of the effort. So, why not focus on achieving more by doing less.

By observing the 80:20 Rule, you can optimize your effort so that you can focus as much of your time and energy as possible on the high payoff tasks. This helps you attain the greatest benefit possible with the limited amount of time available to you. And this is done by doing what you are good at and delegating other tasks which you know will give you mediocre results if you do it yourself.

Knowing your priorities is the crucial technique you need in order to maximize the very best use of your own efforts. If you prioritize you will be able to create the space that will produce tranquility in your life. This will enable you to focus your energy and attention on the things that you do best and really matter.

You need to budget your time where it is most-needed and most wisely spent, which in turn will free you from less important tasks that can be delegated to people concerned, attended to at a later date or dropped if deemed insignificant.

Proper time management will help you organize things, reduce stress, and move you towards attaining a successful productive tattoo business. It will effectively help you to choose what to work on and when rather than produce nothing at all at the end of the day. This is very important if you're to produce results of any real value.

Without time management you are lost. You don't want to be buried in what seemingly are endless list of competing demands, would you?

Now, rate yourself—do you know how to manage your time? Or do you find yourself swamped with too much workload and little time to do them?

Image courtesy of stockimages / FreeDigitalPhotos.net

Why You Need Client Management Software In Your Tattoo Business

Posted on: September 5th, 2013 by Hayley James No Comments

Your tattoo business needs a Client Management software.

Yeah, you read it right! This is the age of technology integrators— people incorporate technology in almost every aspects of their lives, from interacting with one another to conducting businesses.

If you want to work smart and not hard in your tattoo business, then get a client management database. The simplest one can offer features for you to keep track of your customer information, (basic contact information such as customer name, address, phone number, birthdate and email address),as well as give you access to a history of the types of services and products bought and record all communication and invoice history. The client management you choose may also give you the ability to organize information for your list of suppliers and the contacts and companies you work with whilst other systems provide more advanced features such as the ability to integrate emails, SMS capabilities,a marketing report functionality and so much more.

Here are some of the advantages of having a client management software in place for the success of your tattoo business:

  • Working less and earning more

    When you have all of relevant information kept in one place, there will be easy access. By storing automated email campaigns in your software you are sure to see added efficiency in organization through automating your workload.You will be able to spend less time with paperwork and concentrate on the more important stuff in your business like marketing, selling and taking care of your customers which would result in an increase in profits.

  • Reduce Costs

    You will be able to reduce costs because of your time-efficient software. You don't have to hire extra help to do the extra workload. Even if you do have your own staff, they, too, will be able to increase productivity by not spending too much time accessing customer information and other pertinent details and organizing them. Your client management software is already doing the task for them which will enable them to have the time to spend for more important tasks.

  • Keep track of client interaction

    Your client management software can compile a convenient list of interaction for each time you touch base with a contact including appointments, phone calls, letters, email or SMS. These will be logged and recorded with the contact’s information. Keeping track of these interactions will help you in dealing with your customers effectively. Imagine getting a surprise phone call from a client— all you need to do is to simply pull up their name and view their account history. Not only can you trace when each past interaction took place; you can also see the content of the emails or phone calls, making you more prepared for the conversation at hand.

All you need now is to familiarize yourself with the various client management software available in the market. And in choosing and buying one, remember these:

  • Go for a user-friendly software.

    It will be of no use to you if you can't use the software because you are not tech-savvy. Choose what's simple and effective with regards to implementation and check that help desk support is available.

  • Consider the features that you need most

    List down your priority requirements. Without complicating things, the more important features include managing customer information, tracking sales activities and looking at the information by running reports on those activities. It is likely that the accounting component of the software is not what you need so be aware that you may not need to spend extra for all the bells and whistles.

  • Ensure that you can upgrade the software from time to time

    You might be a small business today, but consider that in a few years time, you will be able to reap your rewards and be very successful. Your system must be upgradeable to be able to keep pace with your growth and evolving business needs. You don't want to start from scratch and replace your client management software. Ensure your software can handle an expanding load and increasing customer base.

The Importance Of Continually Growing your Customer Base to Build My Tattoo Business

Posted on: July 25th, 2013 by Hayley James No Comments

The ideal vision for your successful tattooing business is not just about getting your customer in the door but to keep them coming back and getting more customers at the same time. And for this to work, you need to consider a few strategies:

1.Offer more value to your customers

Let your creative juices and imagination flow. Be innovative and offer your customers additional products or services which most unsuccessful businesses fail to follow up. Think of other complementary items to offer—other products or services that can expect or respond to future wants and needs. Listen to what your customers want and how you can support them.You will be keeping your regular customers enthusiastic about the latest you can offer. Plus, you will be generating new customers if you have a wide array of products and services.

That is why, it is very important to continue learning about tattooing. Never stop updating yourself with the latest. This won't only help your craft and enable you to become better at it but also achieve the success in your tattooing business you have always dreamed of.

2. Improve Customer Satisfaction

Keep your customers happy and they will be coming back for more. Customer satisfaction is your key to remain profitable.
Some of the aspects that can affect your customer satisfaction are the following:

  • The value they get
  • The efficiency of the services and products you deliver
  • Your professionalism, friendliness and expertise
  • Your habit of going the extra mile
  • How you handle complaints

If you have gained satisfied customers, your tattooing business will likely be referred to other people. The word of mouth is a powerful marketing tool for your business. Consider then if your impact is negative—people will surely hear about it, too.
So always strive to give your customers the satisfaction they want.

3. Get Personal

This is by far the most important thing you can learn to keep your customer base growing. You can treat your customers in two different ways: relational or transactional.

You are in your tattoo business not just for the profit, right? Even though, it is just as important to be profitable and successful.

However, think of the relationships you build along the way. These relationships you have created through the years are priceless.

From the moment, you got your customers interest and attention and they responded— there is already a certain level of trust there. And this is not a business thing. This is something personal. In this age, trust is hard to come by. If your customers trust you, they’re likely to listen to you and likely to spend their money on you. And this is where the money’s at.

If you treat your customers in a relational manner and you get personal with them, the level of exchange becomes more meaningful. And this will give you the success that you want for your tattoo business.

Earn big from one-time customers but earn bigger from repeat customers. Then, continue to keep your customer base growing.

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

Getting the Right Exposure For Your Advertising Dollar and Make Money From Your Tattoo Business

Posted on: July 16th, 2013 by Hayley James No Comments

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

You can make money from your tattoo business and increase your sales by having an effective and consistent marketing program in place (which can be quite expensive).

Advertising is one of marketing's major activities. You can be successful and stretch your budget in various ways. You just need to get the right exposure for your advertising dollar.
Consider some of these points to assist you to get the most out of your money:

1. Believe that advertising can really work.
So you are a little bit skeptical about advertising because of one bad experience. You ran an ad and never got a single call. And from then on, you have banned advertising from your marketing vocabulary.

However, did you get to the point of evaluating your advertisement's exposure? Where was the placement of the ad? Did you target a competitive keyword? Was your ad captivating? Did you consider your target market?
Sure, there are one-shot ads out there which have produced great results! But it is not enough exposure to throw in the white towel and forget about advertising if you failed at your first try.

Believe me— the idiomatic expression, "A good wine needs no bush!" needs to be redefined in this age. But I am not getting into that right now. I may write about it in another post.
You cannot get into it with a half-hearted conviction that it can help your tattoo business become a success.

2. Know your target market and get inside their head.
Begin your creation (by the way, you are not out to compete because what you are offering is unique to you) and develop your campaign from your customer's perspective.

Discover the answers to some of these questions:

1. What is my customer's problem or lack?
2. How can I solve this?
3. What do my customers need or want?
4. What value do I have to offer?
5. Do I have a solution for my customers?
3. Choose the right media.

Target your niche and select the appropriate medium to utilize. You can reach out to people in various ways. You can appeal to different human aspects—auditory, visual, emotional and so on. You can go on email blasting. You can sponsor online contests. You can do flyers or posters. Do your homework and search effective ways on how you can reach out to your audience.

And never ever forget that CONTENT IS KING. You would want to provide value to your customers. This is what they hunger for.

First, produce, publish and promote a great content. Then create a good advertising out of that good content. Your advertising dollar will go a long way if you make a good content and get more and more people to share it. Think of the exposure you have because you provided people the content they need—because you provided them answers to their difficulties. This is where your advertising dollar will be spent the right way.