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Energy Management vs Time Management in Your Tattoo Business

Posted on: April 12th, 2014 by Hayley James No Comments

Most business owners think that no matter how much time they spend and how much work they have to juggle, they are thriving in their business because of the cultural idea of time management.

Well, who has not adhered to the idea, at one point or another, that proper time management is what you really need to get multiple tasks completed?

Most regular business owners have a routine. This routine can include serving their clients, booking them into an appointment, entertaining calls from two to three phone lines—not to mention receiving and sending from their fax. They even get to complete the company's newsletter and write their own advert at the same time. And more tasks wait for them to complete like reading the mail and responding to them, preparing invoices and paying accounts, training new personnel and so it goes on. Notice that they do EVERYTHING regularly in running their business!

However, a smart business owner concentrates on energy management over and above time management. This allows for him to think of results as a function of energy, not time invested. Working energetically for a short period of time can complete more tasks than working for a long period of time multi-tasking, tired and distracted. Working yourself into low energy can actually make you accomplish less than if you rested.

It will be a waste of your precious time if you do the things you are not interested with, you don't know anything about and you don’t intend to be excellent at. Delegate them to someone who knows what he is doing.  And for the things you want to master and you are interested with, make it a priority to learn and practice it beyond what is necessary. Skill saves time.

You can work in bursts. Give yourself the time to completely focus on doing a task, then take a complete rest. Don't switch in between work and play—this will allow the tendency to prolong your "play" time.

Most importantly, give yourself the gift of rest and fun. Master the ability to recharge yourself because you need it. Remember that having fun for a time is a good advice for everyone. 

Image courtesy of Master isolated images / FreeDigitalPhotos.net

Learn more and earn more in your tattoo business

Posted on: March 19th, 2014 by Hayley James No Comments

Change seems to happen in a blink of an eye now a days. From technology to education, from business to global competition, if you don’t think seriously about yourself and your business, it will be harder and harder for you to compete and survive.

In order for you to thrive and not just survive you must address and give your utmost attention to the work that you will be doing one, three, and five years from today.  Plan ahead to keep afloat so you don't drown in a sea of change.

Think what your business will look like five years from today. Since the so-called experts in your field are probably multiplying every year, this means that if you don’t keep up, your knowledge and your ability is becoming obsolete each year.  Remember when tattoo designs were merely flat? Now, the trend is in 3D designs that seem to jump out on you with so much dynamism and life?

You need to ask yourself, “What do I need to do today so that I will be just as valuable and even more tomorrow or the next five years from now?”

Then, boom! There’s your answer—learn more to earn more.

At present, what seems to be at play are knowledge and the ability to apply that knowledge to achieve results.  That’s how you give value to others. And that’s how others will be willing to pay a premium for your products and services.

Position yourself in a way that you continue to rise above your competition in your tattoo business. Five to ten years from now, the men and women who are very good at what they do are the ones who will be able to lead.

To earn more, it is an imperative that you learn more.  Learn and practice something new and different in your industry. By the time the future becomes the now, then you have spent almost thousands of hours perfecting your craft.

Consistently learn more and let your knowledge double through continuous self development.  This will be your most valuable asset.  As you build this asset, you also stop yourself from deteriorating physically, emotionall and mentally. Learning more is really preparing yourself to earn more.  Develop the knowledge and skills that you need to contribute and make a name for yourself in your field.

 

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Getting a Mentor or a Coach in Your Tattoo Business

Posted on: March 5th, 2014 by Hayley James No Comments

World famous leaders, sports persons, great entrepreneurs and top-rating individuals are proud to admit that they have a coach by their side all the time. Even Tiger Woods, who is advanced in his game as a golfer and earning a whooping $769,400,709 since 1996, works with a coach.

No, it is not a sign of weakness to have someone providing feedback, support, and a different viewpoint so that you can reach your goals. In fact, it is crucial.  You don’t have to be on your own. You need to consider the possibility of hiring someone to help you out.

A coach or a mentor by your side means you are serious in getting ahead— that you know things can be better and that you deserve better.

Here are some of the benefits of having a mentor or a coach in your tattoo business:

Have a sounding board

A business mentor is your confidential sounding board when the journey becomes lonely and tough. You need someone to focus totally on you and listen to you. You would want someone to discuss your business with you and share your thoughts on how you want to achieve things.

Increase your business and personal performance.

A coach or a mentor will motivate you to achieve more than what you think you are capable of to improve your business. A mentor will help you maximize your business’ potential so that you will work even smarter and gain the results you want.

Help to develop creative and innovative solutions.

You’d be surprised to discover that your coach or mentor will be able to show you other possibilities which you have never even thought of. With your coach’s business knowledge and experience, expect there to be more options for you to consider and ideas to implement.

Add to your business knowledge and experience.

Most business mentors and coaches have already been there, done that. They have tried various options and had a wide range exposure that has been accumulated over the years. Being with them and working with them is like shadowing their successes and learning directly from them.  It will add to your vault of business knowledge and experience and escalate your success. 

Image courtesy of David Castillo / FreeDigitalPhotos.net

 

Systems and Processes in Your Tattoo Business

Posted on: February 21st, 2014 by Hayley James No Comments

We are often told to set goals when we start up a business and that we need to develop a plan.  But after that, what’s next?

It’s a cliché to say that the journey is what matters most. And yet it is true.

There will be days when the creative juices are not flowing and you don’t want to do a tattoo design. And yes, there’ll even be those defeating times when you want to shut-up shop.

But, when you have clearly defined goals to work towards they keep you going each day, that way the down days will be easier to deal with.

How do you create a tattoo design? How do you market yourself as an artist? How do you give value to your customers?

Setting a goal and achieving it requires practice, you can't set it and forget about it. But hopefully, there will come a point in your business when trial and error turns into what works. And what works developes into a pattern, a system that will make running your business easier and profitable a the same time.

When it comes to actually getting things done and making progress in the areas that are crucial in your tattoo business,  it all comes down to the processes you have systematized along the way.

Consider the following on how can you take advantage of the systems and processes in your business?

1. Committing to a process will make you worry less about the goal you need to achieve.

Your journey in your tattoo business will not stagnate. As already mentioned, there will be ups and downs. By focusing on the daily process and sticking to your schedule and the system you have already developed, rather than worrying about the big, life-changing goals, you will be able to be present in the moment and enjoy it.

2. Processes and systems will allow you not to be in a hurry to grow and enjoy your growth.

When you have a process in place which you follow, you can enjoy the right pace for growing and enjoy your growth.

Don’t aim for immediate results.

Systems-oriented mindset is about sticking to the process and forming a pattern which will become a habit. If you have a good process going that you have established as a system in your tattoo business, what you need to do is to follow it.

Systems consider the long-term process. Not just the short-term triumph.

3.  With Systems and processes in place, what you have to do each day will almost be on autopilot.

A well-designed system will guide you on what you need to do for the day rather than working aimlessly on various tasks and achieving less. Systems are good for making progress.

"Almost on autopilot" because we won’t deny the reality that the unexpected can and will happen. But even with that, a system on how to deal with these unexpected twists and turns in your business will help to keep you on track.

At the end of the day, having a system is what matters. Committing to the process is what makes the difference.

Image courtesy of  Stuart Miles / FreeDigitalPhotos.net

What constitutes a great-looking window display?

Posted on: December 19th, 2013 by Hayley James No Comments

Imagine this… a window display framed in Christmas lights like a mock-up train car with figures such as the elves cheering Santa Claus as he gets a new tattoo and reindeers traveling along.

Either I stand there all day and get consumed with the beautiful display or I go inside and see more of the tattoo shop and what it has to offer me.

You see, you can entice more customers especially the last-minute shoppers to purchase your products and services through your window display and in-store visual decorations.

But your challenge is, how to compete with the other retailers since you can bet on it that everybody’s trying to flaunt their creativity this holiday season.

So what exactly constitutes a great-looking, traffic-driving window display?

1. Your display must be engaging – Tell a story. It’s all about engagement. It would be best to create an interactive condition that will engage your customers.

2. Let your display window represent the age-old tradition of Christmas in a fresher way –do not focus too much on holiday-themed objects because of the season. For all you know, you can introduce new and fresh ways to reflect the holiday season. Think outside the box or conventional thinking.

3. Let your window display express your originality – this is the venue where you can market your own brand. Attaining originality can be challenging when dealing with the same theme each year. But your clients will surely like it if a space is set aside for your voice to be heard.

4. Let your window display be ATTRACTIVE – capture the attention of people. Play with colors and lights but don’t forget about the basic principle, “Less is more!“ Don’t try to fill up the last bit of space in your window.

5. Let it be as neat as possible – harmony must blend in with your workmanship so that each element of your display is properly set.

6. Let it be MEMORABLE– create a significant theme that will give people easy recall. It will be effective if people  remember it long after they’ve passed your shop.

Image courtesy of artur84 / FreeDigitalPhotos.net

Taking care of yourself and your tattoo business

Posted on: November 13th, 2013 by Hayley James No Comments

A happy "you" results in a happy customer in your tattoo business. The happy person serving the customer NEEDS to take care of himself first before he can take care of his customers. In reality, you are there to serve and not to be served. You are the one who need to fill a certain expectation and not the other way around.

Therefore steps must be taken to make sure that you are being serviced too.  It is important that you continually address your emotional, physical and mental needs because you are serving your customers.

How to take care of yourself so that you can take care of your customers?

You have probably developed the habit of fulfilling everyone else’s needs before your own. You have probably been convinced to think that if you don’t take care of other people’s needs, you are going to lose your business and your customers.

We are not saying here that you do not take care of your customers. The line of reasoning is you do not put yourself in the backseat and ignore your needs because you are too preoccupied taking care of your customers. Take care of your needs before you take care of someone else.

Here are some practical things you often ignore which can tremendously help you recharge and regain your focus to serve your customers better: 

  • Don’t be everything to everybody. Learn to delegate. Learn to say "no."
  • Don't forget to give attention to your health and physical condition.
  • Continuously grow mentally. Engage your mind. Read a book. Learn a new skill. Spend time on a hobby.
  • Take care of your spiritual needs.
  • Spend time alone.  Create a "me" schedule apart from your daily routine.
  • Have fun.
  • Build relationships
  • Don't forget you are important, too.

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

How to develop a Membership program in your tattoo business

Posted on: October 30th, 2013 by Hayley James No Comments

Have you considered adding a membership program to your tattoo business? Well, why not? A membership program can create a network of raving fans and can even open opportunities of greater possibilities and profit stream.

Before you think of developing a membership program, ask yourself these two important questions:

  • Is it worthwhile?

    Remember that running a membership program requires lot of work from you?  If you are working IN your tattoo business, will you allocate the time needed to work ON your business?Will you still do it even if you don't get paid for it? (Well, you won't be earning right away… unless of course, you've a great platform already and you've set up a paid membership program. But even for a free membership program, possibilities will open up along the way.)  So think twice before you establish one.

  • What value are you offering?

    There are lots of membership programs available on the net now. What do you have to offer? What is uniquely inherent within you that you can offer to get people to join you? What are the benefits? It is not enough to open a forum where people can share ideas and connect with like-minded individuals. Back this up with products and services that you think will give solutions to their problems and ease their lives.

Now, majority of membership programs do not last long because of some critical mistakes in creating and running it.To avoid some of these mistakes, consider the following strategies:

1.Create enough momentum – In order to start a membership program, you need to have a momentum. Gather a bunch of people who are ready and eager to join you right away. Surveys show, you need at least 50 members in order to make it work. The program will most likely die slowly if you have fewer than this number because people wouldn't want to hang out in a boring forum where nothing exciting is  happening.

2. Create a buzz- start a program after you have created a buzz. Mostly, what creates a buzz is what people need and long for. For instance, if you have a solution to a problem that many are facing, you will definitely be stirring the crowd towards you. People would want to know and discover your strategy. And if it does work, you will be creating a buzz and luring them into your program.

3. Offer  clear benefits – when you have created the lure, do not forget to offer value. You don't want people to just take a sneak peak and leave, do, you? You want them to stay and thirst for more. Therefore, you need to offer clear benefits to them. Give them the emotional why that will pull them to join your membership program.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

How To Keep Yourself Motivated In Your Tattoo Business Everyday

Posted on: September 19th, 2013 by Hayley James No Comments

In truth, you won't wake up in your tattoo business everyday with enthusiasm. There will be days when you become skeptical. Or worse, there will be times when you really want to throw in the towel and give up.

But it's what they use to say, success is usually just one step away from when you said, "No more!" And you don't want that, do you? You don't want to live regretting what might have happened if only you had kept on moving forward. What could have happened if you stayed motivated and persevered despite all of the difficult times?

Here are a few tips to keep you motivated in your tattoo business everyday:

  • See yourself attaining realistic goals

     

    While it is good to set high goals, aim at something realistic and attainable when you are still taking your baby steps. At the beginning of your ventures, set smaller and achievable goals. Every time you achieve these small successes,  you will be able to highlight these and be inspired push yourself further. Motivate yourself through these and celebrate.

  • Focus Your Mind on Your Dreams

     

    Your reality will be presenting a different scenario from your dreams if you haven't connected the gap yet between the present and where you want to be. Often times, it will appear difficult.  Even if you see that dream not happening soon, keep on moving forward. Focus on the dream and not what is happening right now for nothing will stay permanent.

  • Get into Inspired  Action

     

    With the happy thoughts generated through seeing your dreams coming to fruition, you will be motivated towards inspired action. It is only through this that "doing" brings out results and it will keep you charged up. Never act from other rationale other than the inspiration that prompts you to make it effortless.

  • Don't beat yourself  for the mistakes you've made

     

    Don't beat yourself up every time you make a mistake. Learn the lesson from a mistake and use  this to avoid making the same mistake again.

  • Be with like-minded individuals

     

    You would want to be with people who will motivate you rather than crash your spirits.  Associate yourself with people who are driven and success-oriented and embrace their way of thinking and philosophy. Let their positive vibration be an inspiration to you.

  • Don't Forget to Reward Yourself

     

    You will need more than a pat on the back every time you achieve something. Reward yourself with something great. You deserve it. You are the most important aspect of your tattoo business.

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Why You Need Client Management Software In Your Tattoo Business

Posted on: September 5th, 2013 by Hayley James No Comments

Your tattoo business needs a Client Management software.

Yeah, you read it right! This is the age of technology integrators— people incorporate technology in almost every aspects of their lives, from interacting with one another to conducting businesses.

If you want to work smart and not hard in your tattoo business, then get a client management database. The simplest one can offer features for you to keep track of your customer information, (basic contact information such as customer name, address, phone number, birthdate and email address),as well as give you access to a history of the types of services and products bought and record all communication and invoice history. The client management you choose may also give you the ability to organize information for your list of suppliers and the contacts and companies you work with whilst other systems provide more advanced features such as the ability to integrate emails, SMS capabilities,a marketing report functionality and so much more.

Here are some of the advantages of having a client management software in place for the success of your tattoo business:

  • Working less and earning more

    When you have all of relevant information kept in one place, there will be easy access. By storing automated email campaigns in your software you are sure to see added efficiency in organization through automating your workload.You will be able to spend less time with paperwork and concentrate on the more important stuff in your business like marketing, selling and taking care of your customers which would result in an increase in profits.

  • Reduce Costs

    You will be able to reduce costs because of your time-efficient software. You don't have to hire extra help to do the extra workload. Even if you do have your own staff, they, too, will be able to increase productivity by not spending too much time accessing customer information and other pertinent details and organizing them. Your client management software is already doing the task for them which will enable them to have the time to spend for more important tasks.

  • Keep track of client interaction

    Your client management software can compile a convenient list of interaction for each time you touch base with a contact including appointments, phone calls, letters, email or SMS. These will be logged and recorded with the contact’s information. Keeping track of these interactions will help you in dealing with your customers effectively. Imagine getting a surprise phone call from a client— all you need to do is to simply pull up their name and view their account history. Not only can you trace when each past interaction took place; you can also see the content of the emails or phone calls, making you more prepared for the conversation at hand.

All you need now is to familiarize yourself with the various client management software available in the market. And in choosing and buying one, remember these:

  • Go for a user-friendly software.

    It will be of no use to you if you can't use the software because you are not tech-savvy. Choose what's simple and effective with regards to implementation and check that help desk support is available.

  • Consider the features that you need most

    List down your priority requirements. Without complicating things, the more important features include managing customer information, tracking sales activities and looking at the information by running reports on those activities. It is likely that the accounting component of the software is not what you need so be aware that you may not need to spend extra for all the bells and whistles.

  • Ensure that you can upgrade the software from time to time

    You might be a small business today, but consider that in a few years time, you will be able to reap your rewards and be very successful. Your system must be upgradeable to be able to keep pace with your growth and evolving business needs. You don't want to start from scratch and replace your client management software. Ensure your software can handle an expanding load and increasing customer base.

The Importance Of Being Financially Accountable for Your Tattoo Business Success

Posted on: August 28th, 2013 by Hayley James No Comments

To achieve your tattoo business success, go back to the basics and remember what you have always been taught regarding your actions— take responsibility.

It doesn’t matter how many staff you have employed in your tattoo studio, or even if you are a solo operator, being financially accountable for your tattoo business is crucial. You can either learn from trial and error and create costly mistakes or you can follow in the tracks of people who are successful in your field and avoid them.

Know your numbers!

Here are a few tips to assist you on how to become financially accountable for your tattoo business and become successful:

  • Discipline Yourself
    Most financial mismanagement comes from not being able to control yourself. Yeah, you are your own worst enemy. But at the same time, you are also what you need to counter this.
    It sounds so ironical but it is only you who can make or break you in your tattoo business. Through your own financial discipline you can determine your financial success. It may take a lot of effort and practice in order to develop and maintain financial discipline just like any other discipline. But this is necessary for proper financial management and without it you cannot accumulate or accomplish anything. You will always be going in circles or starting out from zero level and never going anywhere at all.
  • Plan the finances in your tattoo business and create a budget
    It is imperative that you discover how to manage your own investment. Do not rely too much on your staff to tell you what the numbers are.
    Begin by planning out your finances and creating a budget. Make a forecast of at least a year. In the beginning stages, allow time for your business to take off and be prepared for this.
    Then, take control. If you don't know anything about finance, read as much as possible and research to better equip yourself with the skill on the "how tos."
  • Keep a Financial Journal
    By simply writing down the ins and outs of your finances in your business (what you spent, when and where you spent it, and what you spent it on plus how much money is actually coming in) you will see a pattern and you can develop your own system. You will be able to discover some pretty significant figures. Look it over.
    Doing this will open your eyes to where most of your money is going. Doing this will give you a clear direction of where your business is and where it is going.
  • Review
    Make it a point to monitor your finances. Set a schedule for it. It will serve like a financial “check-up” so you can decide to take advantage of strategies and financial decisions. This will also give you an opportunity to measure the progress toward your plan of action or to see where you have fallen short and make changes. This way, you can better protect your assets and prepare for the unexpected.

Image courtesy of adamr / FreeDigitalPhotos.net